As you may have heard, this month in Australia, Google released free listings on the Google Shopping Tab. These “SEO” free listings are available to all e-commerce retailers who are eligible to appear in these results at no cost to them. Do note, however, that paid ads will continue to show on the main search
Display advertising is a great way to promote brand awareness and other upper funnel marketing goals. Generally display can drive cheaper traffic to your website in a way that is in line with your branding and imaging. However, display ads can have many different creative requirements and types of assets. Smart Display Ads take the
Disclaimer: now may not be the time to run Local Campaigns, but something to consider after restrictions ease. Just remember to be safe and follow social distancing rules. Local campaigns are a campaign type that you don’t hear about often. However, if you’re looking to bring customers to your physical shop front, this campaign type
We have many customers that ask us “why doesn’t my Google Analytics and Facebook reporting align?”. The reason is attribution. Google Analytics and Facebook attribute sales in different ways which results in different numbers being reported. This can be confusing and can make it difficult to understand the full extent of your advertising performance. Therefore,
What are Facebook Dynamic Remarketing Ads? Facebook Dynamic Remarketing (also known as Dynamic Ads) is similar to Google Dynamic Remarketing Ads. It promotes your product inventory to users who have been on your website previously across the Facebook network. What do Facebook Dynamic Ads look like? Facebook Dynamic Ads look exactly the same as other
Peak retail season for most retailers starts anywhere from September or October through to January the following year. This holiday season is crucial for retailers to get right as it usually results in the high point in terms of both traffic as well as sales. Often retailers find this period brings in a disproportionate amount
Artificial Intelligence is soon becoming ‘the norm’ as our technological advancements improve by the second. It is hard to deny that AI is already a crucial part of online advertising. Yet, many advertisers are still struggling with the concept and how it can apply to their business. Google’s Machine Learning and Smart Bidding strategies are
Today Google announced updates to their data processing and protection terms. In this post I will outline what the changes are, why they are being made, and what it all means to you, the advertiser. What is changing and why? Google’s changes are to ensure compliance with European Union’s General Data Protection Regulation (GDPR). GDPR is a
What Are Creative Assets? When your account becomes eligible for Smart Shopping, Google will suggest to upload creative assets to optimise your Google Ads. These assets include: a square logo, a rectangular logo and a marketing image. Google is very particular about what is and isn’t acceptable to be displayed in an ad, so there
Ok, so we’re not talking about a robot uprising where you surrender your Google Ads account to the machines. We’re talking about Machine Learning and how you can use Google’s data to improve the performance of your Google Shopping Ads and Google Search Ads. What is Google’s Machine Learning? Machine Learning is the use of
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