Google Local Campaigns: What Are They And How Does It Work?
Disclaimer: now may not be the time to run Local Campaigns, but something to consider after restrictions ease. Just remember …
Google vs. Facebook Attribution – Which One Should I Use?
We have many customers that ask us “why doesn’t my Google Analytics and Facebook reporting align?”. The reason is attribution. …
What is Facebook Dynamic Remarketing and What are the Benefits?
What are Facebook Dynamic Remarketing Ads? Facebook Dynamic Remarketing (also known as Dynamic Ads) is similar to Google Dynamic Remarketing …
Peak Retail Season 2020 Preparation
Peak retail season for most retailers starts anywhere from September or October through to January the following year. This holiday …
Machine Learning & Smart Bidding – Optimise your Campaigns and reach your Goals
Artificial Intelligence is soon becoming ‘the norm’ as our technological advancements improve by the second. It is hard to deny …
Google Ads, GDPR and the Privacy Shield
Today Google announced updates to their data processing and protection terms. In this post I will outline what the changes …
