
The Advertising Funnel; What Campaigns Should I Be Running?
Different advertising activity targets customers at different stages of their purchase journey. Not every person is ready to purchase a product and your marketing activity …

Optimize Your Google Product Feed with FeedOps
FeedOps is a tool that allows you to drive quality traffic to product pages. FeedOps helps get products seen by more people, more often with …

Why do Online Retailers need FeedOps
To sell online you need to drive quality traffic to your website’s product pages. Since Google announced free listings in October 2020, it’s more important …

Cyber Weekend Review & Takeaways
Cyber Weekend is one of the biggest weekends of the year for online retail businesses. This year in particular was crucial for businesses that were …

Get Your Online Advertising Ready for Cyber Weekend
Are you prepared for Black Friday and Cyber Monday this year? As an online retailer you should be looking to get your online advertising ready …

More Google Merchant Center Errors and How to Fix Them Part 2
Google product listings (whether they be the new free listings or through paid Google shopping campaigns) are important to any online retailer. However, setting them …