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Google Smart Shopping, You Have It – Now What?

With advances in Google’s Smart Bidding, it’s becoming easier for online retailers to put all of their eggs in the Google Smart Shopping basket. Don’t do that. Doing so has its benefits and its pitfalls. Google Smart Shopping takes advantage of Google’s Machine Learning to help reach more shoppers looking to buy the products you sell. However, if you’re not correctly set up or optimized, you could be leaving money on the table. Another thing to consider is whether you’ve maxed out your Google Smart Shopping Campaign. If you can’t spend more whilst achieving the returns you require, you may need to look at expanding your advertising formats. Read on to see if you can improve your Google Smart Shopping campaign performance and what ad formats you should move to when you’ve done all[…]

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