RQmedia now offers an intro to Facebook with Dynamic Remarketing and Prospecting

facebook dynamic remarketing

 

Facebook Remarketing and Prospecting Ads are a great addition to your current advertising campaigns, whether that be across other platforms such as Google or Microsoft. Similar to Dynamic Remarketing in Google, Facebook Dynamic Remarketing ads serve to customers who have visited your website and engaged with your products. Therefore, Facebook Dynamic Remarketing ads target shoppers based on their specific consumer behaviour.

What are Facebook Dynamic Remarketing Ads?

Facebook Dynamic Remarketing  (also known as Dynamic Ads) is similar to Google Dynamic Remarketing Ads. It is a Catalogue based product ads within Instagram and Facebook feed and Storie, promoting your product inventory to users who have been on your website previously, across the Facebook network. The goal of Facebook Dynamic Remarketing is to drive sales, therefore, focus metrics should consist of ROAS, purchases, revenue and frequency.

What do Facebook Dynamic Ads look like?

Facebook Dynamic Ads look exactly the same as other Facebook ad types such as single image ads, carousel ads or collection ads. You can add a description, pricing, call to actions, product title and much more. Below are some examples of what they may look like across Instagram and Facebook.

The difference between Dynamic Ads and stock-standard ads lies in its template. Instead  of  creating an ad for all the website items you want to promote,  Dynamic Ads allows you to create an ad template that automatically uses images and details from your catalogue (product feed).

Facebook Dynamic Remarketing

How does targeting work with Dynamic Ads?

Facebook Dynamic Remarketing works by retargeting customers who have taken action on your website previously. The ads then show relevant products from your catalogue/product feed to these users. These ads will appear when they use  Facebook or Instagram. For example, a customer who  has browsed products on your website may be shown these exact products in the ad.

 Audiences to target with Dynamic Ads:

  • Users who have been on your website in the last 30 days
  • Customers who have added items to their cart but have not yet  purchased
  • Users who have viewed products on your website

Benefits of Facebook Dynamic Remarketing

  • Facebook Dynamic Remarketing allows you to reach more shoppers on another platform, as customers are not only in Google.
  • Your products and brands are kept in the forefront of customers’ purchase consideration, as these ads show customers the products that are tailored to their interest while they surf the net. They are reminded to buy the items they recently viewed.
  • Reach people on mobiles, tablets and desktops across Facebook and Instagram.
  • Templated ads means you can scale. Facebook Dynamic Ads allow you to promote all your products in your catalogue without having to configure each individual ad.

Dynamic Prospecting 

Dynamic Prospecting is very similar to dynamic remarketing; it looks the same, using product inventory in the ad. However, the difference is who dynamic prospecting targets. Instead of targeting past website visitors, the focus is showing ads to a new audience to look for new customers. 

Finding new customers is essential to growing your business, however, also be aware that prospecting campaigns can spend your budget quickly and not deliver results. That is where we can add our expertise to ensure this is a sustainable ad format to grow your business.

Audiences to target with Dynamic Prospecting:

  • Lookalike audiences based on your  website convertors. For example, targeting customers who have shown similar buying behaviours to those who previously purchased on your website. 
  • Find customers who have shown interests, including brands, product type and lifestyle. 

Ending notes

Dynamic Remarketing is a great way to kick start your paid advertisement journey on Facebook. The strategy shows the right product level ad to relevant customers. This increases the chance of purchase. If you want to learn more about dynamic remarketing or prospecting for Facebook, or other ad types, please contact one of us. 

 

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Martin Fleming
10. December, 2020.
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Manta Surf Co.
8. December, 2020.
Lucinda has been amazing to work with. She closely monitors the account, provides updates, and optimises where necessary to achieve our set goals. Communication is clear and fast. Would highly recommend working with her and Dynamic Creative!
Georgia Gwyn
Georgia Gwyn
7. December, 2020.
I have worked with Dynamic Creative for the past 9 months and they are a wonderful team to work with!! They have a clear understanding of our goals and have helped strategize, execute, and fine tune our campaigns in effort to reach them. Always professional, always responsive and always knowledgeable.
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Great service and friendly staff. Professional and reliable online markteting skills. Always helpful whenever there is a problem.
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26. October, 2020.
I highly recommend Dynamic Creative. The team is results driven and is always happy to help. Tiff is very professional and great to work with.
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Mathilde POLLIER
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I have found Dynamic Creative to be very helpful and integral to our online business. They have helped us achieve amazing online sales and are now a must have investment for our business and we look forward to sharing a long and profitable relationship.
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Evan Jones
29. September, 2020.
Our company has been working with Dynamic Creative for many years across several markets. The team has always shown great initiative and action towards our goals. Clear communication, fast response and overall a pleasure to work with. Lucinda, as well as the team, is a great professional who puts real care and understanding into her work.
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24. September, 2020.
As the Marketing Manager of two large retail brands, I have been a client of Dynamic Creative’s for three years. We initially started by trialling the smaller of our two brands with them, and based on the results transitioned the balance of our business from another provider across to DC. The tech that they use is smart, efficiently delivery traffic and returns (ROAS) well beyond our targets. We are a growing business, with changing needs, even more so right now (2020). As our needs change, DC has been nimble and worked with us to modify our advertising to take advantage of various opportunities. Communication with my account manager Tiff is excellent, as with access to the wider team (all very friendly and pleasant to work with). They are quick to respond to requests, address any concerns and provide advice on best practices, often going the extra mile to help me find creative solutions. We are delighted with what we have achieved together and happily continue our partnership. Recommended.
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Luke Bowditch
23. September, 2020.

Dynamic Creative advertising platform operates both RQmedia and FeedOps. 

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