Free Webinar: Get Ready for Black Friday and Christmas

Overview

Title: What to do now and for the rest of the year
Date: October 29th 2020
Time: 10am AEDT
Duration: 1 hour

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Summary

2020 has been anything but normal, but all signs point towards Black Friday and Christmas being a peak period for online retailers. With November right around the corner, you need to be acting right now to make sure you’re ready for the end of the year. Join us with 4 speakers discussing what you can do now to get your e-commerce business ready for the rest of the year.  

  • Tora Brophy from Google will look at the role of Machine Learning and Automation in Google’s solutions that are helping retailers and brands connect with consumers.
  • Rad Mitic from Trustpilot will discuss tips to help your customers buy with confidence this holiday season through the lens of consumer feedback and customer reviews.
  • Kaisa Qvist also from Google will present how you can use Google to grow your online sales this holiday season.
  • Dr Narelle Hutchesson from Dynamic Creative will be discussing advertising best practices during peak retail periods and what you can do to make sure that you’re fully prepared.
Trustpilot
Dynamic Creative

Speakers

Tora Brophy

Tora Brophy
Retail Lead – Google

Tora Brophy is a Direct to Consumer specialist with 10 years’ industry experience across the eCommerce and Retail sector. Starting his career on the shop floor, Tora has progressed to lead complex eCommerce and physical retail strategies for multiple global retailers across Australia and New Zealand. Tora is currently the Retail Lead at Google, where he supports some of Australia’s top retailers to achieve their business goals.
Kaisa Qvist - Google

Kaisa Qvist
Strategic Partner Management – Google 

Kaisa Qvist has worked at Google for 12 years, helping SMBs grow through Google’s advertising and cloud solutions. She currently works with a small set of eCommerce focused partners to create unique solutions to customer problems and bring them to market.

Rad Mitic
Head of Partnerships – Trustpilot APAC

Rad, is the Head of Partnerships at Trustpilot APAC, the world’s most powerful review platform. Rad is an exceptional communicator, relationship builder and influencer in both B2B and B2C sectors drawing from extensive experience building and leading high performance teams who operate in competitive markets. Rad, is also the founder of In It Together Mental Health forums.

Trustpilot

Trustpilot is the world’s most powerful review platform, helping your business collect and easily manage customer reviews. Trustpilot gives people a place to share and discover reviews of businesses, while giving every business the tools to turn consumer feedback into business results.

Narelle Hutchesson - Dynamic Creative

Dr Narelle Hutchesson
CMO – Dynamic Creative

My 30 year marketing background is specifically in market research and digital advertising.

I specialise in asking questions to ensure good relationships and mutually beneficial outcomes (whether it is understanding customers’ goals, finding the right staff or managing my team).

I am now responsible for customer retention, strategic alignment and business growth.

Dynamic Creative

We are an Australian online advertising company with an international difference.  We specialise in online advertising for retailers.

We have software, people and processes all experienced  in the complexity of Search and Shopping and the know-how to improve your advertising performance.  We work with customers in Australia, New Zealand, Singapore, UK and USA.

For 17 years, retailers have joined Dynamic Creative because they struggle to keep up with the pace of change in Google and Microsoft Ads and Machine Learning. We know that we can build longer term improvement with our campaign structures and optimisation processes.