Replatforming Your Website & What You Should Consider

So, you’re thinking about replatforming your website? This is a decision that can have major impacts on your online business. Before committing to re-platforming however, there are a number of things that you should consider.

Why Are You Replatforming Your Website?

The first and most important question to ask yourself is why? Are you looking to improve the appearance of your website? Are certain features of your current website difficult for you or your customers to use? Do you want to improve your customer checkout process to improve your conversion rates? Are you concerned about your website speeds?

All of these problems could potentially be resolved by changing website platform. That said, they may also be resolvable on your existing website platform. Before re-platforming double check if your current website platform can provide the features that you are looking for. The time, costs, and complexity of replatforming your website can be significant so it pays to be sure that re-platforming will be beneficial.

Does Your Website Platform Have All The Features You Need?

Website Functionality

What if you have done your research and your current website platform definitely doesn’t provide what you are looking for? Certain website platforms will be able to offer the new features that you want but it’s worth checking if the other features that you use will be available too. It would be unfortunate to finish the re-platforming process and realise that certain features you relied upon aren’t available.

Check if there are there equivalent plugins or features built into the website platform you are considering. This could include any SEO plugins, preferred payment gateways, inventory management systems, product review systems, the system used to generate your Google Shopping Feed for your Google Shopping Ads, or how you create your Product Catalog for Facebook.

 

Do You Need A Web Developer To Replatform & Manage Your Website?

You may also need the assistance of a web developer to complete the replatforming and ongoing management of the website. Depending on the size of your business and your requirements, be aware that certain website platforms may allow you to avoid needing a web developer.

From our own experience, Platforms such as Shopify and BigCommerce are typically far easier for business owners without web development experience to manage their websites by themselves. As an added bonus, these Platforms also integrate much easier with the Dynamic Creative Ad Platform. If you do replatform to one of these sites, we’re able to make the re-platforming process much more straightforward for your advertising campaigns.

Advertising Campaigns

Are you running any advertising campaigns on your current website? Replatforming your website will likely have an impact on your existing campaigns. If you are running Google Shopping Ads, you will need to create a new Google Shopping Feed. For any Google Search Campaigns, you will need to make sure that all of your ad landing pages are updated to the pages on the new website.

Depending on your campaign settings, re-platforming your website ad performance may be impacted. When replatforming your website this will re-set the machine learning Smart Bidding strategies. This is because with new landing pages, the landing page experience will be impacted. It’s normal for campaign performance to drop for a period after replatforming your website while the machines re-learn and get back up to speed.

Do you currently outsource any aspect of your website management or digital advertising? If so, make sure that they are notified well in advance so that they can get everything in place to minimise any disruption to their service.

Is Replatforming Your Website Worth It?

Timeframes

Replatforming your website can be a time-consuming process. Before committing, you should consider how long it will take between the start and end of the new website’s development, and should get these estimates from anyone that you employ to complete the process. Be aware also that with the launch of any new website there are often teething issues when it is first launched so be sure to account for these also.

Time & Money

Costs

The costs associated when re-platforming your website can be expensive when factoring in development costs and any ongoing subscription fees. Depending on the size of your business, consider the overall costs of replatforming and your expected benefit. Different website platforms have different subscription costs, so it’s worth finding a platform that meets not only your business requirements but is able to provide these features at a cost right for you.

Learning A New System

Together with the potential timeframes and costs of the replatforming your website, consider who will be using your website once it’s complete. Will you need to train any staff on the new system? Depending on the website that you are currently using, this may be the reason that you are considering re-platforming your website in the first place. Make sure to consider which website Platform makes these processes easier, being aware that you may not only need to teach yourself on the new system, but other staff also.

 

 

 

 

Replatforming Your Website & What You Should Consider

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

START SELLING YOUR PRODUCTS ON GOOGLE

Use FeedOps to get products listed in Google for Free.

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

More Posts

Advertising Funnel

The Advertising Funnel; What Campaigns Should I Be Running?

Different advertising activity targets customers at different stages of their purchase journey. Not every person is ready to purchase a product and your marketing activity needs to reflect that. To understand the purpose of different activities with respect to customer intent we can consider the advertising funnel. What is an Advertising Funnel? An advertising funnel,

Optimized Feed

Optimize Your Google Product Feed with FeedOps

FeedOps is a tool that allows you to drive quality traffic to product pages. FeedOps helps get products seen by more people, more often with advanced feed optimisation. Get an Optimized Feed for Google Shopping with FeedOps. What is a Product Feed? A product feed is a digitised list of your website’s products and their

Excellent Service, helped take our business to the next level, thanks Team Dynamic 😃😃
Martin Fleming
Martin Fleming
10. December, 2020.
I have been with Dynamic Creative for a while and have loved every single part of it. Clear communication, respond fast and great results. We used to be with another company and since partnering with Dynamic Creative, we doubled our return on investment. I would definitely recommend them. Ellie
Elien Degraeve
Elien Degraeve
9. December, 2020.
We have been working with CD since March – the move worked seamlessly and results are excellent with big sales growth. I work with an Account Manager when required and that has been a great support for making decisions on the Account. We are very pleased with our move to CD.
Manta Surf Co.
Manta Surf Co.
8. December, 2020.
Lucinda has been amazing to work with. She closely monitors the account, provides updates, and optimises where necessary to achieve our set goals. Communication is clear and fast. Would highly recommend working with her and Dynamic Creative!
Georgia Gwyn
Georgia Gwyn
7. December, 2020.
I have worked with Dynamic Creative for the past 9 months and they are a wonderful team to work with!! They have a clear understanding of our goals and have helped strategize, execute, and fine tune our campaigns in effort to reach them. Always professional, always responsive and always knowledgeable.
Olivia DiCapua
Olivia DiCapua
9. November, 2020.

Dynamic Creative advertising platform operates both RQmedia and FeedOps. 

Copyright 2021 © All rights reserved

OUR BRANDS

LEARN

COMPANY

SUBSCRIBE

Get the latest blogs and resources sent to your inbox

FREE

Download the ultimate guide to Google Shopping Ads

Ultimate Guide To Google Shopping 2020

Download our FREE Guide to Google Shopping to learn the basics of Google Shopping Feeds and Ads all the way through to optimisation techniques and best practices