More Google Merchant Center Errors and How to Fix Them Part 2

Google Merchant Center Disapprovals

Google product listings (whether they be the new free listings or through paid Google shopping campaigns) are important to any online retailer. However, setting them up can be complicated and frustrating when dealing with Google Merchant Center errors, disapprovals and warnings.

We work with Google Merchant Center for Google shopping on a daily basis. Therefore, we understand the complexity of Google’s policies and the obstacles that Merchants have to overcome to advertise on Google.

Last week we put together a list of the 5 most common Google Merchant Center errors that we see for our customers and how you can go about resolving them. In this week’s blog, we expand on this, discussing other errors that can occur and how to fix them.

Account Isn’t Eligible For Listings On Surfaces

“Account isn’t eligible for enhanced listings on surfaces across Google”. This refers to the inability to show for free product listings across different Google Surfaces such as the Google Shopping Tab, Google Search, Google Images, Google Maps and Google Lens.

According to Google, free listings vary based on data requirements and ‘enhanced listing on the shopping tab require more product data and require you to comply with both policies for free listings and shopping ads’.

How to fix this:

To ensure that you are eligible to show for enhanced listening on surfaces across Google you need to provide all of the required attributes. Furthermore, you need to comply with policies across both Google Shopping Ads and Surfaces across Google.

If you meet the above requirements Google says you can actually influence your eligibility by providing Google with high-quality information in the feed (such as relevant product titles). This ensures that customers will have a positive customer experience.

 

Invalid Value: GTIN

GTIN stands for Global Trade Item Number. It is a requirement by Google that products submitted into the Google Merchant Center must have GTINs (if applicable). If products are submitted without a GTIN they may not be eligible for all Google Shopping programs or features.

If you are seeing the error message “Invalid value: GTIN”, one more more of the values you’ve submitted in the Google Merchant Center for the “GTIN” attribute is invalid. A common error is when the value contains characters that are not numerals, has an invalid checksum or uses formatting that does not match one of the standard GTIN types.

How to fix:

Ensure that you are only using GTINs that have been assigned by the manufacturer. Commonly, if your product has a barcode, you can normally find the GTIN on the packaging.

  1. Download a list of products with invaild GTINs under the diagnostics tab in your Google Merchant Center.
  2. Search your product data for those products with invaild GTIN and make sure that each product is using an accurate GTIN
  3. Once you have ensured your GTINs are correct in your feed/product data, re-fetch your feed in Google Merchant Center.
  4. It may take some time for your changes to be reflected in Google Merchant Center. If approved, the product will not longer be listed as ‘invaild GTIN”

Promotion Text Overlay

“Promotional overlay on image” is a very common Google Merchant Center disapproval, however easily fixed. Google is simply telling you that your items have images with promotional text or obstructing elements. For example, having an overlay on a product image with your business logos or calls-to-action which result in a disapproval.

Google prefers images that are clear with an unobstructed view of the product to help inform customers.

How to fix:

There are two ways you can fix this issue.

  1. Simply remove the promotional overlays on your images in your feed and re-fetch the feed in Google Merchant Center. It may take some time for your changes to be reflected in Google Merchant Center. If approved, the product will not longer be listed as ‘Promotional overlay on image‘
  2. You can turn on image improvements and Google will automatically fix your images.

Mismatch of Information

‘Mismatched value (page crawl) [price]’ is also another common disapproval. This is letting you know that the price information on your landing page is different from what has been submitted into the Google Merchant Center through your product data/feed.

Do note however, oftentimes mismatch prices may be caused due to the time difference between updates on your website and updates to your data in the Google Merchant Center. If pricing is truly correct in your feed and landing page, this warning should be gone in due time.

How to fix:

To fix this issue, ensure that the value submitted for the “price” attribute in your product data is the same as the landing page. Also ensure that it is in the appropriate currency for the country you are targeting.

Please note that too many items with mismatches may lead to an account suspension.

Automatic item updates is a Google Merchant Center feature which is on by default and helps you keep your prices in your ads up to date with prices on your landing page. It automatically crawls your website and changes the price in the Google Merchant Center to the price on your landing page.

How Can Dynamic Creative Help?

As mentioned, we work with Google Merchant Center on a daily basis. This helps give us the skills and ability to work with you to identify and resolve any disapprovals or errors.

Our FeedOps software checks your merchant center everyday flagging any errors and categories by importance. We will then work with you to resolve these errors. You can get started with our Feed Ops tool by booking a meeting.

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

START SELLING YOUR PRODUCTS ON GOOGLE

Use FeedOps to get products listed in Google for Free.

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

More Posts

Excellent Service, helped take our business to the next level, thanks Team Dynamic 😃😃
Martin Fleming
Martin Fleming
10. December, 2020.
I have been with Dynamic Creative for a while and have loved every single part of it. Clear communication, respond fast and great results. We used to be with another company and since partnering with Dynamic Creative, we doubled our return on investment. I would definitely recommend them. Ellie
Elien Degraeve
Elien Degraeve
9. December, 2020.
We have been working with CD since March – the move worked seamlessly and results are excellent with big sales growth. I work with an Account Manager when required and that has been a great support for making decisions on the Account. We are very pleased with our move to CD.
Manta Surf Co.
Manta Surf Co.
8. December, 2020.
Lucinda has been amazing to work with. She closely monitors the account, provides updates, and optimises where necessary to achieve our set goals. Communication is clear and fast. Would highly recommend working with her and Dynamic Creative!
Georgia Gwyn
Georgia Gwyn
7. December, 2020.
I have worked with Dynamic Creative for the past 9 months and they are a wonderful team to work with!! They have a clear understanding of our goals and have helped strategize, execute, and fine tune our campaigns in effort to reach them. Always professional, always responsive and always knowledgeable.
Olivia DiCapua
Olivia DiCapua
9. November, 2020.
Great service and friendly staff. Professional and reliable online markteting skills. Always helpful whenever there is a problem.
KELLY LIU
KELLY LIU
26. October, 2020.
I highly recommend Dynamic Creative. The team is results driven and is always happy to help. Tiff is very professional and great to work with.
Mathilde POLLIER
Mathilde POLLIER
8. October, 2020.
I have found Dynamic Creative to be very helpful and integral to our online business. They have helped us achieve amazing online sales and are now a must have investment for our business and we look forward to sharing a long and profitable relationship.
Evan Jones
Evan Jones
29. September, 2020.
Our company has been working with Dynamic Creative for many years across several markets. The team has always shown great initiative and action towards our goals. Clear communication, fast response and overall a pleasure to work with. Lucinda, as well as the team, is a great professional who puts real care and understanding into her work.
Kantar Profiles
Kantar Profiles
24. September, 2020.
As the Marketing Manager of two large retail brands, I have been a client of Dynamic Creative’s for three years. We initially started by trialling the smaller of our two brands with them, and based on the results transitioned the balance of our business from another provider across to DC. The tech that they use is smart, efficiently delivery traffic and returns (ROAS) well beyond our targets. We are a growing business, with changing needs, even more so right now (2020). As our needs change, DC has been nimble and worked with us to modify our advertising to take advantage of various opportunities. Communication with my account manager Tiff is excellent, as with access to the wider team (all very friendly and pleasant to work with). They are quick to respond to requests, address any concerns and provide advice on best practices, often going the extra mile to help me find creative solutions. We are delighted with what we have achieved together and happily continue our partnership. Recommended.
Luke Bowditch
Luke Bowditch
23. September, 2020.

Dynamic Creative advertising platform operates both RQmedia and FeedOps. 

Copyright 2021 © All rights reserved

SUBSCRIBE

Get the latest blogs and papers sent to your inbox

FREE

Download the ultimate guide to Google Shopping Ads