Google shopping ads management

We will sell your products with Google shopping ads

Some of our customers

Customer results

+166% revenue growth year on year during the current COVID-19 crisis

Since the circumstances change on a daily basis with the COVID-19 crisis we review our results on a daily basis and have maintained an increased spend for the moment. We have found that leveraging our relationship with Dynamic Creative during this period has helped us to this point.

Bathware Direct Case Study Alana Stewart

+92% sales from Search Ads, +100% in profit contribution

Dynamic Creative not only achieved our essential 10:1 goal, they maintained it at higher ad spends. On the back of these results, we've been able to open 3 new stores across Australia

Mannys Music Case Study Luke Bowditch

Recent awards

Winner 2019, Google Shopping Ad Excellence Award
Winner 2018, Google Shopping Ad Innovation Award
Winner 2018, Nora Best E-Commerce Integrator Award
Finalist 2019, Google Search Ad Excellence Award
Finalist 2019, Google Growing Businesses Online Award
Finalist 2019, Google Display Ad Excellence Award
Finalist 2018, Google Search Innovation Award
Finalist 2018, Nora Marketing Automation

What we can do for you

We will grow your revenue with online advertising and guarantee our work

We create and manage repeatable sales generation campaigns through Google Shopping Ads. Our customers spend between $2,000 to $500k+ online advertising per month. We are responsible and accountable for achieving your goals.

We understand the risk you take when you choose a new advertising platform or agency and that it can be difficult to evaluate a new supplier. If you are not happy with our service for any reason, within the first two months, we will refund our fees.

Google shopping ads management: What we offer

Google shopping ads

Fully managed Google shopping ads

Book a meeting with us

We align your ads to your goal

We work with you to define your revenue goal. Your goal drives campaign structure and bidding strategies. This ensures your Google shopping ads are working for your business

We manage your Google shopping ads

We will manage your Shopping ads to improve your campaign performance and ensure your Google Ads are helping to achieve your goals

We create and optimise your Google product feed

Our Ad Tech integrates directly with your website to synchronise your product data with Google. We make ongoing adjustments so that your data stays as relevant to shoppers as possible

We use Machine Learning for better ROAS

We will help you take advantage of Google’s Machine Learning (artificial intelligence) to optimise your budget and get the best possible return from your advertising

Our Ad Tech

6.9 Million products

An ad for every product

Our ad tech connects to your e-commerce shopping cart, Google Merchant Center, Google Analytics and creates Google Shopping Ads.

89.7 Million keywords

Automated longtail keywords

Our ad tech automatically creates, updates and manages highly relevant keywords for every landing page on your website.

28.5 Million ads

Ads for machine learning

Our ad tech creates multiple ad variations, providing machine learning the choices needed to improve your advertising performance.

Who we are

We are an Australian digital advertising agency with an international difference

We work with hundreds of online businesses and e-commerce websites with millions of products, to automatically create high performing shopping, search, display and video campaigns.

The key difference for us in the market is our technology automatically creates and updates ads for every product, category, sub-category and every combination of brand, size and colour on your website. In other words, we can create a relevant ad for everything that you sell on your website.

The executive team

Frank Grasso CEO

Over the last 22 years Frank has overseen hundreds of millions of dollars in digital advertising and has worked with some of Australia’s leading brands. Frank is very passionate about ad automation, machine learning, artificial intelligence and making data-driven decisions to solve his customer advertising problems.

Trevor Glen COO

Through his background in Software Engineering and experience in operational strategy, Trevor is perfectly placed to ensure the Dynamic Creative Ad Tech is consistently helping eCommerce businesses unlock growth opportunities through their Google Advertising.

Dr Narelle Hutchesson CMO

Narelle oversees the account management of the 400+ eCommerce businesses serviced by Dynamic Creative. Narelle strives to ensure that the combined management of Dynamic Creative’s Ad Tech, Google Ads and Machine learning is driving customer satisfaction and business growth for all of Dynamic Creative’s customers.

Tim Campbell CTO

Tim oversees Dynamic Creative’s growing in-house dev and support team to ensure Dynamic Creative’s Ad Tech adapts to the latest Google Innovations. Tim has been the driving force behind Dynamic Creative’s Ad Tech over the last 3 years, ensuring the Ad Tech continues to deliver extreme relevancy to online advertisers.

Frequently asked questions

How does your Ad Platform automate the creation of Google Shopping Ads?

Our Ad Platform downloads your product data to create a Google Shopping Feed. We then check that your data complies with Google’s policies. Our Platform will create an individual Shopping ad for every product, variant and SKU on your website and publish it to Google Ads.

How can you improve my current Smart Shopping campaigns?

Our Ad Platform creates highly relevant product feeds directly from your website. We pull through all relevant product attributes and add product type variations to optimise your titles. By doing this, we give you the best opportunity to show your ads to shoppers actively searching for the products you sell. Our feeds update to any website changes and we’ll continue to optimise your feed as your stock and products vary.

If you have an exisiting feed, you can use ours as a supplemental feed in Google Merchant Center so that you can take full advantage of our variations and product title optimisations.

We will set you up to get the most out of Machine learning by implementing Dynamic Remarketing tags on your website. We also offer budget recommendations and growth opportunities through Google Shopping and other advertising formats such as Google Search and Display.

Can I use my own Google Ads account?

Absolutely. Any of our paid plans allow you to bring your existing Merchant Center and Google Ads accounts.

Can I control how much I spend in Google Ads?

We will only spend whatever you set your budget as, but we’ll help you manage your budget so that you’re getting the most you can out of your Google Ads. You set your budget and pay Google directly as the month goes on.

What should my Google Ad budget be?

This depends on your individual business and how much you can afford. If you’ve never advertised before, we recommend starting with $1500/month and increasing from there if you start seeing positive results. Look to keep increasing this until your overall generated revenue starts diminishing.

I advertise on Facebook/Instagram, why do I need Google Shopping ads?

Google Shopping ads allow you to show your products at the top of Google search results for relevant search terms. Unlike Facebook, your ads are shown to people who have shown a decided interest in your product. There’s no easier way to be found by people searching for the products you sell than with Google Shopping.

We manage our Google Shopping ads in-house, how can you help?

We also have a Google Shopping Feed Management tool that will create a highly relevant Google Shopping Feed and Shopping ads optimized for Google’s Machine Learning. Your team can set the strategy and conduct ad optimizations but we can help put them in the best position to do so by taking care of the ugly side.

Find more information here.

Learn more about Google shopping ads

What are Google shopping ads?

Google Shopping ads are the fastest growing format in e-commerce advertising. They allow you to show your products at the top of Google search results for search terms relevant to your products.

There’s no easier way to be found by people searching for the products you sell than with Google Shopping. That’s why we recommend all e-commerce retailers start with Shopping ads.