Google search ads management

We will reach people looking for what you sell

Some of our customers

Customer results

+166% revenue growth year on year during the current COVID-19 crisis

Since the circumstances change on a daily basis with the COVID-19 crisis we review our results on a daily basis and have maintained an increased spend for the moment. We have found that leveraging our relationship with Dynamic Creative during this period has helped us to this point.

Bathware Direct Case Study Alana Stewart

+92% sales from Search Ads, +100% in profit contribution

Dynamic Creative not only achieved our essential 10:1 goal, they maintained it at higher ad spends. On the back of these results, we've been able to open 3 new stores across Australia

Mannys Music Case Study Luke Bowditch

$400k in extra revenue and 500 extra bookings from 3.9 Million "Hyper-Targeted" Ads

Fiji Airways has been working with Dynamic Creative for more than 8 years. We challenged Dynamic Creative to look for new opportunities to drive revenue and position us well for 2020. The results have been impressive.

Fiji Airways Case Study Jameel Mohammed

Recent awards

Winner 2019, Google Shopping Ad Excellence Award
Winner 2018, Google Shopping Ad Innovation Award
Winner 2018, Nora Best E-Commerce Integrator Award
Finalist 2019, Google Search Ad Excellence Award
Finalist 2019, Google Growing Businesses Online Award
Finalist 2019, Google Display Ad Excellence Award
Finalist 2018, Google Search Innovation Award
Finalist 2018, Nora Marketing Automation

What we can do for you

We will grow your revenue with online advertising and guarantee our work

We create and manage repeatable sales generation campaigns through Google search Ads. Our customers spend between $2,000 to $500k+ online advertising per month. We are responsible and accountable for achieving your goals.

We understand the risk you take when you choose a new advertising platform or agency and that it can be difficult to evaluate a new supplier. If you are not happy with our service for any reason, within the first two months, we will refund our fees.

Google search ads management: What we offer

Google search ads

Fully managed Google search ads

Book a meeting with us

We align your ads to your goal

We work with you to define your advertising goal. Whether it’s online revenue, in-store sales or sales leads. Your goal drives campaign structure and bidding strategies that ensure that your Google search ads are aligned to your business.

We manage your Google search ads

Our Ad Tech and team keep up-to-date with the changes on your website and keep your campaigns aligned to your goals using Machine Learning.

We create advertising assets

We create the advertising assets you need to achieve your goals. This starts with Google search ads then extends to shopping ads, display and video ads.

We look for growth opportunities

We continuously expand your campaigns to increase relevance, reduce cost per lead or increase return on ad spend. This is done in consultation with you.

Our Ad Tech

6.9 Million products

An ad for every product

Our ad tech connects to your e-commerce shopping cart, Google Merchant Center, Google Analytics and creates Google Shopping Ads.

89.7 Million keywords

Automated longtail keywords

Our ad tech automatically creates, updates and manages highly relevant keywords for every landing page on your website.

28.5 Million ads

Ads for machine learning

Our ad tech creates multiple ad variations, providing machine learning the choices needed to improve your advertising performance.

Who we are

We are an Australian digital advertising agency with an international difference

We work with hundreds of online businesses and e-commerce websites with millions of products, to automatically create high performing shopping, search, display and video campaigns.

The key difference for us in the market is our technology automatically creates and updates ads for every product, category, sub-category and every combination of brand, size and colour on your website. In other words, we can create a relevant ad for everything that you sell on your website.

The executive team

Frank Grasso CEO

Over the last 22 years Frank has overseen hundreds of millions of dollars in digital advertising and has worked with some of Australia’s leading brands. Frank is very passionate about ad automation, machine learning, artificial intelligence and making data-driven decisions to solve his customer advertising problems.

Trevor Glen COO

Through his background in Software Engineering and experience in operational strategy, Trevor is perfectly placed to ensure the Dynamic Creative Ad Tech is consistently helping eCommerce businesses unlock growth opportunities through their Google Advertising.

Dr Narelle Hutchesson CMO

Narelle oversees the account management of the 400+ eCommerce businesses serviced by Dynamic Creative. Narelle strives to ensure that the combined management of Dynamic Creative’s Ad Tech, Google Ads and Machine learning is driving customer satisfaction and business growth for all of Dynamic Creative’s customers.

Tim Campbell CTO

Tim oversees Dynamic Creative’s growing in-house dev and support team to ensure Dynamic Creative’s Ad Tech adapts to the latest Google Innovations. Tim has been the driving force behind Dynamic Creative’s Ad Tech over the last 3 years, ensuring the Ad Tech continues to deliver extreme relevancy to online advertisers.

Frequently asked questions

What is a Google search ads

A Google Search ad is a text based ad that appears at the top of Google Search results for related search terms. These could be in expanded text ad or responsive search ad format. Expanded text ads allow up to 3 headlines and two descriptions. Responsive search ads select the best performing combination of 15 headlines and 4 descriptions that you provide.

How are your Search ads different to the one I can create?

Our Ad Platform can automatically create expanded search ads and responsive display ads for every product, category and sub-category landing page on your website, no matter how many you have. We pull through price and category data to create highly relevant headlines and descriptions optimised for Google’s Machine Learning. We keep these updated daily to reflect changes to price or availability and save you the trouble of manually editing and optimizing ads for every page on your site.

What's the benefit in you putting price in my Google Search ads?

Putting the price of your products or services and the price range of your category, pre-qualifies potential customers. You’re less likely to receive irrelevant clicks when an item isn’t in a particular searcher’s price range. If you are price competitive, adding price means you’re likely to encourage more clicks than your competitors.

Can my Google search and shopping ads show at the same time?

Absolutely. If you’re an e-commerce website running Google Shopping ads, adding Google Search ads will help reach shoppers at different points of their purchase journey. It also allows you to occupy more page real estate with your brand and messaging for a given search result.

Can I use my own Google ads accounts

Absolutely. Any of our Google Search Ads Management plans allow you to bring your existing Merchant Center and Google Ads accounts. However, we will need to be the ‘oldest linked’ user so that we can offer you the premium support we get as a Premier Google Partner.

I advertise on Facebook/Instagram, why do I need Google search ads?

Google Search ads allow you to show your products at the top of Google search results for relevant search terms. Unlike Facebook, your ads are shown to people who have shown search interest in your product. Advertising in Google Search ensures your ads are shown to consumers interested in your products or services and so are more likely to drive sales.

Can I control how much I spend in Google ads?

We will only spend whatever you set your budget as, but we’ll help you manage your budget so that you’re getting the most you can out of your Google Ads. You set your budget and pay Google directly as the month goes on.

Learn more about Google ads

You have Google Smart Shopping, now what?
How to set up Google Search ads for Success
Revenue: the only goal of digital advertising
Why you need to advertise on your brand
Practical ways to reduce the cost of Google Ads
What are Dynamic Search Ads? (And How To Set Them Up)

Excellent Service, helped take our business to the next level, thanks Team Dynamic 😃😃

Martin Fleming

10. December, 2020.

I have been with Dynamic Creative for a while and have loved every single part of it. Clear communication, respond fast and great results. We used to be with another company and since partnering with Dynamic Creative, we doubled our return on investment. I would definitely recommend them. Ellie

Elien Degraeve

9. December, 2020.

We have been working with CD since March - the move worked seamlessly and results are excellent with big sales growth. I work with an Account Manager when required and that has been a great support for making decisions on the Account. We are very pleased with our move to CD.

Manta Surf Co.

8. December, 2020.

Lucinda has been amazing to work with. She closely monitors the account, provides updates, and optimises where necessary to achieve our set goals. Communication is clear and fast. Would highly recommend working with her and Dynamic Creative!

Georgia Gwyn

7. December, 2020.

I have worked with Dynamic Creative for the past 9 months and they are a wonderful team to work with!! They have a clear understanding of our goals and have helped strategize, execute, and fine tune our campaigns in effort to reach them. Always professional, always responsive and always knowledgeable.

Olivia DiCapua

9. November, 2020.