Delivering strong online growth for retailers during COVID-19

Online Growth

Through this time of uncertainty, Dynamic Creative has noticed a trend where established online retailers are seeing strong online growth during COVID-19 as more and more customers are looking to go online to buy. Dynamic Creative customers in industries such as homeware, fashion, electronics, and furniture (to name a few) have definitely seen increases.
As a whole across all Dynamic Creative customers, large and small, during COVID-19 saw year on year increases of:

  • + 83% in revenue
  • + 111% in conversions

As some of these industries are classed as non-essential during COVID-19, our strategy is to capitalise on trends and what is selling. For example, focus categories for a furniture company have changed from items such as bunk beds to office furniture and rugs to meet current consumers demand.

Many of our clients’ success is also due to the ability to be completely flexible with their Google Ads budgets and campaigns based on the Key Performance Metrics (KPIs). This allowed us to increase and move budgets from campaigns that weren’t hitting targets to campaigns that were. To maximise on sales, for many we run both smart shopping campaigns and our new enhanced single keyword ad groups for Google search which we launched late last year.

Below are some case study examples of growth that has come over the past two months. These examples are from a range of industries including homewares, electronics and fashion with outstanding uplifts.

Smaller Spenders

Google Ads results trending upwards in March and April 2020 for these three small spending clients:

Small Spender 1 - Google Ads Growth

Spend increased from $72 to $150 while revenue increased from $2,000 to $8,000 per day. Overall, this account spent $6,000 and made $231,000 in revenue.

Small Spender 2 - Google Ads Growth

Spend increased from $77 to $400 while revenue increased from $1,000 to $15,000 per day. Overall, this account spent $12,000 and made $292,000 in revenue.

Small Spender 3 - Google Ads Growth

Spend increased from $250 to $650 while revenue increased from $8,000 to $21,000 per day. Overall, this account spent $23,300 and made $757,000 in revenue.

Medium Spenders

Google Ads results trending upwards in March and April 2020 for these two medium spending clients:

Medium Spender 1 - Google Ads Growth

Spend increased from $600 to $1,500 while revenue increased from $7,000 to $14,000 per day. Overall, this account spent $73,200 and made $575,000 in revenue.

Medium Spender 2 - Google Ads Growth

Spend increased from $270 to $8,000 while revenue increased from $800 to $40,000 per day. Overall, this account spent $149,000 and made $833,000 in revenue.

Larger Spender

Google Ads results trending upwards in March and April 2020 for this large spending client:

Large Spender 1 - Google Ads Growth

Spend increased from $12,000 to $20,000 while revenue increased from $90,000 to $230,000 per day. Overall, this account spent $762,000 and made $9.2 million in revenue.

The above graphs show that our clients were able to achieve revenue growth by increasing their budgets based on demand and results at this time. The benefits of multiple campaigns types (search and shopping), plus the ability to be flexible with budgets speak for themselves. This flexibility allowed our clients to achieve more ‘real estate’ on Google, increased brand awareness and increased revenue returns.

Dynamic Creative continues to work with our clients to achieve their goals during this unprecedented time.

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Excellent Service, helped take our business to the next level, thanks Team Dynamic 😃😃
Martin Fleming
Martin Fleming
10. December, 2020.
I have been with Dynamic Creative for a while and have loved every single part of it. Clear communication, respond fast and great results. We used to be with another company and since partnering with Dynamic Creative, we doubled our return on investment. I would definitely recommend them. Ellie
Elien Degraeve
Elien Degraeve
9. December, 2020.
We have been working with CD since March – the move worked seamlessly and results are excellent with big sales growth. I work with an Account Manager when required and that has been a great support for making decisions on the Account. We are very pleased with our move to CD.
Manta Surf Co.
Manta Surf Co.
8. December, 2020.
Lucinda has been amazing to work with. She closely monitors the account, provides updates, and optimises where necessary to achieve our set goals. Communication is clear and fast. Would highly recommend working with her and Dynamic Creative!
Georgia Gwyn
Georgia Gwyn
7. December, 2020.
I have worked with Dynamic Creative for the past 9 months and they are a wonderful team to work with!! They have a clear understanding of our goals and have helped strategize, execute, and fine tune our campaigns in effort to reach them. Always professional, always responsive and always knowledgeable.
Olivia DiCapua
Olivia DiCapua
9. November, 2020.
Great service and friendly staff. Professional and reliable online markteting skills. Always helpful whenever there is a problem.
KELLY LIU
KELLY LIU
26. October, 2020.
I highly recommend Dynamic Creative. The team is results driven and is always happy to help. Tiff is very professional and great to work with.
Mathilde POLLIER
Mathilde POLLIER
8. October, 2020.
I have found Dynamic Creative to be very helpful and integral to our online business. They have helped us achieve amazing online sales and are now a must have investment for our business and we look forward to sharing a long and profitable relationship.
Evan Jones
Evan Jones
29. September, 2020.
Our company has been working with Dynamic Creative for many years across several markets. The team has always shown great initiative and action towards our goals. Clear communication, fast response and overall a pleasure to work with. Lucinda, as well as the team, is a great professional who puts real care and understanding into her work.
Kantar Profiles
Kantar Profiles
24. September, 2020.
As the Marketing Manager of two large retail brands, I have been a client of Dynamic Creative’s for three years. We initially started by trialling the smaller of our two brands with them, and based on the results transitioned the balance of our business from another provider across to DC. The tech that they use is smart, efficiently delivery traffic and returns (ROAS) well beyond our targets. We are a growing business, with changing needs, even more so right now (2020). As our needs change, DC has been nimble and worked with us to modify our advertising to take advantage of various opportunities. Communication with my account manager Tiff is excellent, as with access to the wider team (all very friendly and pleasant to work with). They are quick to respond to requests, address any concerns and provide advice on best practices, often going the extra mile to help me find creative solutions. We are delighted with what we have achieved together and happily continue our partnership. Recommended.
Luke Bowditch
Luke Bowditch
23. September, 2020.

Dynamic Creative advertising platform operates both RQmedia and FeedOps. 

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