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COVID-19 Online Retail Case Study

Bathware Direct

Online sales during a coronavirus (COVID-19) outbreak

The coronavirus outbreak is weighing heavily on the Australian economy, with many brands closing retail stores, people working from home and unemployment drastically increasing. Our approach, in online marketing, is to maintain flexibility and push where there are gains in revenue for businesses at this time.

Bathware Direct has showrooms as well as an online store. They stock a wide range of quality bathroom essentials. They are showing great innovation and flexibility with the consumers best interest in mind.

Online sales from Dynamic Creative marketing campaigns for Bathware Direct have seen an upturn over 500% over the past two weeks compared to the same time last year. We are over achieving their advertising target. As such, we are monitoring closely and increasing budgets to help navigate the situation while there are people online and buying.

Mar-16 2020 vs 2019

As the Government introduces further restrictions that may impact the ability to deliver, we are being flexible with the needs to retailers. Our main effort is to deliver revenue for businesses during this time and keep going as much as possible.

COVID-19 Online Retail Case Study
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Elle Hackett

Elle Hackett

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