What is Quality Score? Quality Score is defined by Google as an estimate of the quality of your ads. It is reported for each of

If you want to be found by people searching for your products, you need to be advertising on Google. Unlike other platforms, Google allows you

Google has now released their free ‘Rising Retail Categories’ tool to help make sense of the unpredictable market changes and consumer behaviour many businesses have

What is Expected Click Through Rate? Expected click-through rate is one of the three elements of a Google Search ads keyword’s quality score. Along with

Ad relevance is a keyword status that describes how well your keyword matches with your ads. Think about it this way, if a potential customer

Through this time of uncertainty, Dynamic Creative has noticed a trend where established online retailers are seeing strong online growth during COVID-19 as more and

Growing your business online can be a difficult and timely process particularly given current circumstances. But through effective and efficient advertising you can speed up