How To Make The Most Of Merchant Center Supplemental Feeds

To add your products to Google Shopping, you need a Google Shopping feed. A Google Shopping feed is a collection of your website’s products and relevant product information. What we’ll look at in this blog is what Google Merchant Center supplemental feeds are, what they’re for and whether or not you need one. What Is A Merchant Center Supplemental Feed A supplemental feed is a product feed that is uploaded to Google Merchant Center to complete or enhance your primary[…]

What You Need To Know About Google Shopping Feed Requirements

There are many different attributes and requirements that are available to you in your Google Shopping Feed. Ultimately, the goal of your Google Shopping Feed is to make your Shopping ads as relevant to a potential customer as possible. This helps you to be shown when consumers are searching but also to help give customers a better picture when making a buying decision. Below, we identify what these Google Shopping Feed Requirements are, the benefits and why you might need[…]

What is a Google Shopping Feed?

Put simply, to add your products to Google Shopping, you need a Google Shopping feed. A Google Shopping feed is a collection of your website’s products and relevant product information. It organises your website’s product data in a readable format ready to connect with Google Ads. What needs to be in a Google Shopping Feed? The product data must include a title, description, link to your product landing pages, a link to the product’s image, availability, price and for most[…]

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