Google Shopping Feeds

Set Up Merchant Center – How to Easily Set Up Your Account

Before you start to set up Merchant Center you should ask yoursef if you have the skills to do it. It can be a little daunting if you have little Google Ads experience.  If you want to test your knowledge that this Google Ads Quiz. What is Google Merchant Center & Why You Need It If you are an online retailer and you’re interested in advertising your products on Google Shopping, you will need to create and set up a Merchant Center Account. Google Merchant Center is a tool that allows you to upload your product data in the form of a Google Shopping feed. (If you don’t have a feed just yet, don’t worry, we can help you with our Google Shopping Feed Management). This product data will then be reviewed by Google[…]

Merchant Center Disapprovals & Simple Ways To Fix

If you want to advertise your products online, your Merchant Center disapprovals must be kept to a minimum or your ads will not be eligible to serve. If you don’t have a feed, don’t worry, we can help you with our Google Shopping Feed management. This blog will aim to guide you as the retailer to not only meet Google’s strict requirements but also help you understand how Google Merchant Center works, specifically addressing the most common disapprovals found in Merchant Center and ways to fix them as quickly as possible. What Is Google Merchant Center? This important dashboard is where Google can organise your product information for your Google Shopping campaigns. It’s a space where retailers can upload and process their product feed so they are able to continue advertising their products in[…]

Merchant Center Supplemental Feed – How & When To Use Them

To add your products to Google Shopping, you need a Google Shopping feed and possibly a Merchant Center supplemental Feed. A Google Shopping feed is a collection of your website’s products and relevant product information. If you don’t already have a feed, don’t worry, you can get started with our Google Shopping Feed Management tool. What we’ll look at in this blog is what Google Merchant Center supplemental feeds are, what they’re for and whether or not you need one. What Is A Merchant Center Supplemental Feed A supplemental feed is a product feed that is uploaded to Google Merchant Center to complete or enhance your primary shopping feed. This feed will contain Google Shopping feed attributes that are missing from your primary feed so that you can make your shopping ads as relevant[…]

Google Shopping Feed Attributes – What You Need To Know

This blog will look at Google Shopping Feed attributes & requirements, if you don’t already have a Google Shopping feed, we can help you get started with our Google Shopping Feed Management. There are many different attributes and requirements that are available to you in your Google Shopping Feed. Ultimately, the goal of your Google Shopping Feed is to make your Shopping ads as relevant to a potential customer as possible. This helps you to be shown when consumers are searching but also to help give customers a better picture when making a buying decision. Below, we identify what these Google Shopping Feed Requirements are, the benefits and why you might need them. Google Shopping Feed Attributes Attribute Required Target Country Why do it Product ID Yes Globally The ID must be unique to each[…]

What is a Google Shopping Feed?

Put simply, to add your products to Google Shopping, you need a Google Shopping feed. A Google Shopping feed is a collection of your website’s products and relevant product information. It organises your website’s product data in a readable format ready to connect with Google Ads. Find out how we can help you get started with our Google Shopping Feed Management. What needs to be in a Google Shopping Feed? The product data must include a title, description, link to your product landing pages, a link to the product’s image, availability, price and for most products, brand and GTINs. For a full list of what can be included read our blog on Google Shopping feed requirements. Your feed must always stay up to date with your website’s information to avoid ad disapprovals for inconsistencies.[…]

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