How To Make The Most Of Merchant Center Supplemental Feeds

To add your products to Google Shopping, you need a Google Shopping feed. A Google Shopping feed is a collection of your website’s products and relevant product information. What we’ll look at in this blog is what Google Merchant Center supplemental feeds are, what they’re for and whether or not you need one. What Is A Merchant Center Supplemental Feed A supplemental feed is a product feed that is uploaded to Google Merchant Center to complete or enhance your primary[…]

How To Make Sense Of Google Ads Attribution Models

What Are Attribution Models In Google Ads?  A consumer’s path to purchase is often not a simple one. Before making their purchase, a customer will most likely do multiple searches in Google and interact with more than one of your ads. Attribution models in Google Ads allow you to choose how much credit each click gets for your conversions. The goal is to allow you to have a better understanding of the paths your customers take, and how your campaigns,[…]

When Should You Have Multiple Smart Shopping Campaigns?

Google’s Smart Shopping best practices often include splitting out your products into multiple Smart Shopping campaigns; but is that always the best practice and if so, why? To understand the logic behind Google’s recommendation to split your products into multiple campaigns you have to look at the goal of your online advertising. Consider if your goal is to maximise the revenue from your ad spend, generate awareness, sell new or unwanted stock or hit a particular return on your ad[…]

What You Need To Know About Google Shopping Feed Requirements

There are many different attributes and requirements that are available to you in your Google Shopping Feed. Ultimately, the goal of your Google Shopping Feed is to make your Shopping ads as relevant to a potential customer as possible. This helps you to be shown when consumers are searching but also to help give customers a better picture when making a buying decision. Below, we identify what these Google Shopping Feed Requirements are, the benefits and why you might need[…]

You Have Google Smart Shopping, Now What?

With advances in Google’s Smart Bidding, it’s becoming easier for online retailers to put all of their eggs in the Google Smart Shopping basket. Doing so has its benefits and its pitfalls. Smart Shopping takes advantage of Google’s Machine Learning to help reach more shoppers looking to buy the products you sell. However, if you’re not correctly set up or optimized, you could be leaving money on the table. Another thing to consider is whether you’ve maxed out your Google[…]

What is a Google Shopping Feed?

Put simply, to add your products to Google Shopping, you need a Google Shopping feed. A Google Shopping feed is a collection of your website’s products and relevant product information. It organises your website’s product data in a readable format ready to connect with Google Ads. What needs to be in a Google Shopping Feed? The product data must include a title, description, link to your product landing pages, a link to the product’s image, availability, price and for most[…]

How To Set Up Google Shopping Ads

As effective as they are, setting up Google Shopping Ads can be complicated. We’ll go through everything you need to know about how to set up Google Shopping ads. So, the first thing you’ll need to know when creating your Google Shopping ads is how to add products to Google Shopping with a Google Shopping feed. How to add products to Google Shopping In order to add your products to Google Shopping, you’ll need a Google Shopping feed. A Google[…]

What Are Google Shopping Ads & What Do They Look Like?

Google Shopping ads are the fastest growing format in e-commerce advertising. They allow you to show your products at the top of Google search results for search terms relevant to your products. Google Shopping ads direct users to your product specific landing pages. There they can find more information about the product and purchase directly from your site. There’s no easier way to be found by people searching for the products you sell than with Google Shopping. That’s why we[…]

What Are Google Smart Shopping Campaigns?

Google Smart Shopping campaigns are a combination of Google Shopping and display campaigns that utilise the power of Machine Learning. Standard Google Shopping ads allow you to show product ads at the top of Google search results for terms relevant to your products. Smart Shopping campaigns use automated bidding and placements to improve upon the results of standard Google Shopping Campaigns. For more information about standard Google Shopping ads, read our blog What are Google Shopping ads. But for now, let’s[…]

7 Biggest Benefits of Google Shopping

There are many and varied benefits of Google Shopping. Google Shopping ads are the best ad format for getting your website found by people searching for your products. You can create an ad with an image, title and price for every product on your website. Over the last few years, more than 50% of all Google Ads spend has shifted from traditional text ads to Google Shopping ads. For more information on what Google Shopping ads are, read our blog What are[…]

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