How To Use Single Keyword Ad Groups To Improve Your Results

There’s a recurring myth among advertisers that Single Keyword Ad Groups are an outdated advertising structure. Single Keyword Ad Groups, or SKAGs, do still have their benefits, you’ve just got to know when to use them. What is a Single Keyword Ad Group In recent years, SKAGs have become the forgotten strategy of Search Advertising owing largely to their difficulty to produce at scale. The concept is simple, each keyword you are targeting should have a separate ad group. Therefore[…]

You Have Google Smart Shopping, Now What?

With advances in Google’s Smart Bidding, it’s becoming easier for online retailers to put all of their eggs in the Google Smart Shopping basket. Doing so has its benefits and its pitfalls. Smart Shopping takes advantage of Google’s Machine Learning to help reach more shoppers looking to buy the products you sell. However, if you’re not correctly set up or optimized, you could be leaving money on the table. Another thing to consider is whether you’ve maxed out your Google[…]

How to Set Up Google Search Campaigns for Success

Google Search campaigns are not new. They’ve been helping businesses advertise for over 20 years. However, Google is constantly changing. Whether it be through ad formats, single keyword ad groups, bidding strategies or campaign structures, you need to adapt to reach your target audience. In order to optimize your search ads for lower CPCs, higher impression share and increased revenue, you need to make sure your Google Search campaigns are set up with the user, and Google, in mind.  […]

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