How to Set Up Google Search Campaigns for Success

Google Search campaigns are not new. They’ve been helping businesses advertise for over 20 years. However, Google is constantly changing. Whether it be through ad formats, single keyword ad groups, bidding strategies or campaign structures, you need to adapt to reach your target audience. In order to optimize your search ads for lower CPCs, higher impression share and increased revenue, you need to make sure your Google Search campaigns are set up with the user, and Google, in mind. Should[…]