What Are Dynamic Search Ads? (And How To Actually Set Them Up)

What Are Dynamic Search Ads?  Dynamic Search Ads (DSAs) are an ad format available in Google Ads that allow advertisers to find customers searching on Google for precisely what the advertiser offers. They are ideal for advertisers with a well developed website or websites with a large inventory. This is because DSAs use your website content to target your ads to users instead of keywords. They dynamically generate ad headlines and landing pages relevant to the search that was performed[…]

How To Make Sense Of Google Ads Attribution Models

What Are Attribution Models In Google Ads?  A consumer’s path to purchase is often not a simple one. Before making their purchase, a customer will most likely do multiple searches in Google and interact with more than one of your ads. Attribution models in Google Ads allow you to choose how much credit each click gets for your conversions. The goal is to allow you to have a better understanding of the paths your customers take, and how your campaigns,[…]

How To Use Single Keyword Ad Groups To Improve Your Results

There’s a recurring myth among advertisers that Single Keyword Ad Groups are an outdated advertising structure. Single Keyword Ad Groups, or SKAGs, do still have their benefits, you’ve just got to know when to use them. What is a Single Keyword Ad Group In recent years, SKAGs have become the forgotten strategy of Search Advertising owing largely to their difficulty to produce at scale. The concept is simple, each keyword you are targeting should have a separate ad group. Therefore[…]

You Have Google Smart Shopping, Now What?

With advances in Google’s Smart Bidding, it’s becoming easier for online retailers to put all of their eggs in the Google Smart Shopping basket. Doing so has its benefits and its pitfalls. Smart Shopping takes advantage of Google’s Machine Learning to help reach more shoppers looking to buy the products you sell. However, if you’re not correctly set up or optimized, you could be leaving money on the table. Another thing to consider is whether you’ve maxed out your Google[…]

How to Set Up Google Search Campaigns for Success

Google Search campaigns are not new. They’ve been helping businesses advertise for over 20 years. However, Google is constantly changing. Whether it be through ad formats, single keyword ad groups, bidding strategies or campaign structures, you need to adapt to reach your target audience. In order to optimize your search ads for lower CPCs, higher impression share and increased revenue, you need to make sure your Google Search campaigns are set up with the user, and Google, in mind.  […]

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