Different advertising activity targets customers at different stages of their purchase journey. Not every person is ready to purchase a product and your marketing activity

FeedOps is a tool that allows you to drive quality traffic to product pages. FeedOps helps get products seen by more people, more often with

To sell online you need to drive quality traffic to your website’s product pages. Since Google announced free listings in October 2020, it’s more important

Are you prepared for Black Friday and Cyber Monday this year? As an online retailer you should be looking to get your online advertising ready

Google product listings (whether they be the new free listings or through paid Google shopping campaigns) are important to any online retailer. However, setting them

Google product listings (whether they be the new unpaid organic listings or through paid Google shopping campaigns) are important to any online retailer. However, setting

As you may have heard, this month in Australia, Google released free listings on the Google Shopping Tab. These “SEO” free listings are available to

Peak retail season for most retailers starts anywhere from September or October through to January the following year. This holiday season is crucial for retailers

Artificial Intelligence is soon becoming ‘the norm’ as our technological advancements improve by the second. It is hard to deny that AI is already a

What Are Creative Assets? When your account becomes eligible for Smart Shopping, Google will suggest to upload creative assets to optimise your Google Ads. These