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Responsive Search Ads: Everything You Need To Know

With so many different types of Google ad formats, it can be difficult to know what is what and how they work. One of the most common ad formats that we are asked about is Google Responsive Search Ads and how they differ from Google Expanded Text Ads. What Are Responsive Search Ads? Responsive search

5 Things You Never Knew About Microsoft Advertising

If you are not currently advertising your business in Microsoft you are missing out on substantial market share and revenue! Microsoft Advertising (formally known as Bing), allows businesses to take their learnings and campaigns from Google and directly import them into a new market with different opportunities. Microsoft also provides some great help articles to

Digital Advertising – growth pain points? What are they and what to do?

Definition of pain point : a persistent or recurring problem that frequently inconveniences or annoys customers As a business, you may face two types of pain points: Those that affect your customers – for example, potential customers may have specific pain points that you service or products help to solve Those that affect your business

Shopping Showcase

How Showcase Shopping Can Boost Your Results

Showcase Shopping ads allow users to explore your brand or products. They can bring another dimension to your Google Shopping ad campaigns. This blog aims to explain what Showcase Shopping ads are and help you identify the benefits they could bring to your Google Ads account. What Are Showcase Shopping Ads & What Do They

Competition in eCommerce

Beat The Competition In eCommerce With Google Ads

It’s easier than ever to start an eCommerce store. There are apps and plugins that can take care of just about anything you need. While that can mean that it’s easier to succeed online, it also means that there is more competition in eCommerce. So what can your eCommerce business do to stand-out in a

Using Google Ads Data To Improve Revenue

Google Ads Data That Will Improve Your Revenue

What is Google Ads data and why is it useful? Data makes up everything we do and influences every decision we make, this is no different in online advertising. Data in this context is a method of communication. There are different ways in which data can communicate the performance of your advertising in Google. But,

Google Announces New Product Data Specification Requirements; What Are They And Why?

You might have recently received a notification about Google’s product data specification for Google Shopping, that will be changing on September 1 2020. Google have announced new requirements for Google Shopping feeds, with the goal of improving the online shopping experience for consumers. These changes may affect your business. It is important to know how complying

Conversion Delay May Be Your Answer To Performance Drops

What is conversion delay? When viewing your Google Ads Shopping or Search performance you may notice that the most recent days seem lower than usual. However, don’t sweat just yet, your account may be experiencing what Google calls “conversion delay” or “conversion lag”. If you are using an attribution model that is not “last click”,

How To Write The Best Ad Copy For Google Ads

If you want to beat your competitors through Google Search Ads you’ll need to ensure that your ad copy is up to scratch. Optimised ad copy will encourage clicks, boost your expected click-through-rate, improve your overall quality score and lead to more sales at a lower cost. When writing ad copy it’s important to think

Advertise In Google And Help Your Organic Traffic

At Dynamic Creative we are often asked by our customers about paid versus organic traffic and how to measure these sources. People sometimes refer to these avenues as if they are in competition with each other! However, we much prefer to discuss these sources using an overarching strategy, where they work together to improve your

Google Shopping Feeds Software

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Get products listed and approved in Google Merchant Center with FeedOps. 
No coding required.

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