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Navigating your way through online advertising information is difficult.   Where to start, how to grow, technical issues and how to solve them, the list is long.  

Google Ads, GDPR and the Privacy Shield
News
Tim Campbell

Google Ads, GDPR and the Privacy Shield

Today Google announced updates to their data processing and protection terms. In this post I will outline what the changes are, why they are being made, and what it all means to you, the advertiser. What is changing and why? Google’s changes are to ensure compliance with European Union’s General Data

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News
Tiffany Le

New Free Google Tool: Rising Retail Categories

Google has now released their free ‘Rising Retail Categories’ tool to help make sense of the unpredictable market changes and consumer behaviour many businesses have faced amid the coronavirus pandemic. The Rising Retail Categories tool is interactive, and shows you what the fast-rising retail categories are in Google Search. It

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News
Frank Grasso

Google Shopping Announcement – Free Listings in the Shopping Tab

Today Google announced free Google Shopping listings. What it is – free organic listings on Google shopping which will be available only in the Google Shopping tab on google.com (not the Google search homepage). This will power a larger comparison engine of products within the Shopping tab exclusively.   Your paid Shopping ads will continue to serve within this tab

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New Campaign Structures For Flights
News
Luc Thomas

New Ad Campaign Structures For Flights [Ad Platform Update]

January 14th 2020. The latest release for the Dynamic Creative Ad Platform gives us the ability to create new and improved standardised Google Ads campaign structures for Flights. Dynamic Creative has released a ‘Flights vertical scheme’, allowing for the creation of new flight and travel ad campaigns directly within our

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