Online advertising blog - Intermediate

Navigating your way through online advertising information is difficult.   Where to start, how to grow, technical issues and how to solve them, the list is long.  

Intermediate
Morgan Schulz

Responsive Search Ads: Everything You Need To Know

With so many different types of Google ad formats, it can be difficult to know what is what and how they work. One of the most common ad formats that we are asked about is Google Responsive Search Ads and how they differ from Google Expanded Text Ads. What Are

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Shopping Showcase
Intermediate
Lucinda Irvine-Baldock

How Showcase Shopping Can Boost Your Results

Showcase Shopping ads allow users to explore your brand or products. They can bring another dimension to your Google Shopping ad campaigns. This blog aims to explain what Showcase Shopping ads are and help you identify the benefits they could bring to your Google Ads account. What Are Showcase Shopping

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Using Google Ads Data To Improve Revenue
Intermediate
Luc Thomas

Google Ads Data That Will Improve Your Revenue

What is Google Ads data and why is it useful? Data makes up everything we do and influences every decision we make, this is no different in online advertising. Data in this context is a method of communication. There are different ways in which data can communicate the performance of

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Intermediate
Tiffany Le

Conversion Delay May Be Your Answer To Performance Drops

What is conversion delay? When viewing your Google Ads Shopping or Search performance you may notice that the most recent days seem lower than usual. However, don’t sweat just yet, your account may be experiencing what Google calls “conversion delay” or “conversion lag”. If you are using an attribution model

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Intermediate
Tiffany Le

Discovery Ads Now Available Globally, So What Are They?

In 2019 Google introduced a new Google Ads campaign type called Discovery Ads that was only available to selected advertisers. As of April 2020, Discovery Ads became available for all advertisers. This was to help advertisers reach up to 2.8 billion customers across Google feeds. As you are probably aware,

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Google Search
Intermediate
Morgan Schulz

What is Google Quality Score and Why Does it Matter?

What is Quality Score? Quality Score is defined by Google as an estimate of the quality of your ads. It is reported for each of your keywords based on the quality of the ads and the landing pages that triggered them. Quality Score is an aggregated estimate of how well

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Expected Click-Through Rate
Intermediate
Luc Thomas

How to Improve Your Expected Click-Through Rate

What is Expected Click Through Rate? Expected click-through rate is one of the three elements of a Google Search ads keyword’s quality score. Along with landing page experience and ad relevance, a high expected click-through rate will improve the quality of your advertising, lowering your costs. Click through rate details

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Intermediate
Tiffany Le

What is Ad Relevance and How Can You Improve It?

Ad relevance is a keyword status that describes how well your keyword matches with your ads. Think about it this way, if a potential customer searches for your keyword and sees your ad, would your ad match their search? Ad relevance is also one of the three factors that make

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Landing Pages
Intermediate
Lucinda Irvine-Baldock

How To Create The Ultimate Landing Page Experience

Your landing page is the URL people land on after they click your ad. Google analyses this page through automated and human processes. Google Ads then uses landing page experience as a measure to let you know how well your website gives people what they are looking for after they

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Intermediate
Tiffany Le

Google Ads Budget: When Should I Increase or Decrease?

Recently, Dynamic Creative has been getting many questions from clients regarding when they should be increasing or decreasing Google Ads budgets. Our answer to these questions always comes back to: Your goals or KPIs (Key Performance Indicators); and The current market opportunities This blog goes through reasons why you should

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Google Display Banners
Intermediate
Morgan Schulz

Google Display Banners – Why Do They Look Like That?

We are regularly asked questions from customers about their Google display banners and how or where they are shown across the Google Display Network. Common questions we are asked include: Can we remove the layout red tag that shows “price drops” and “hot items”? Can we align the Google display

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Keywords for Google Ads
Intermediate
Lucinda Irvine-Baldock

Keywords For Google Ads -How To Easily Find The Best

Sourcing the right keywords is crucial to ensure your Google Ads are served to the right person. Poorly chosen keywords will not only result in minimal traffic to your website, but also can be costly. Finding the best keywords for Google Ads can be done through your own research, as

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Intermediate
Dimitrios Tragos

Merchant Center Disapprovals & Simple Ways To Fix

If you want to advertise your products online, your Merchant Center disapprovals must be kept to a minimum or your ads will not be eligible to serve. If you don’t have a feed, don’t worry, we can help you with our Google Shopping Feed management. This blog will aim to

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Advertise On Your Own Brand
Intermediate
Luc Thomas

Advertise My Brand, Should I? Yes, Absolutely Yes!

Should I advertise my brand is a common question. We often get objections from our customers about their need to advertise on search terms that contain their brand name. On the surface it makes sense to question why you should pay for traffic that you feel you might get organically

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Why You Should Never google your Own Business
Intermediate
Luc Thomas

Google Yourself ? Here Is How It Can Harm Your Ad Campaign

As an e-commerce retailer there’s often a temptation Google yourself to see if  your search campaigns are working. However, to Google yourself may harm your paid advertising.  On top of this, what you see may not be a fair reflection of how often your ads are showing. So here are

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Cost of Google Ads
Intermediate
Olivia Poole

Cost Of Google Ads, Practical Ways To Save Money

Cost Of Google Ads too high? Running campaigns in Google Ads can become quite costly if you are not running your campaigns with Google’s best practices in mind.  To cut the cost of Google Ads you must make your ad more relevant. The more relevant your ads are to a

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What Are Dynamic Search Ads?
Intermediate
Tiffany Le

Dynamic Search Ads (What And How To Actually Set Them Up)

What Are Dynamic Search Ads?  Dynamic Search Ads (DSAs) are an ad format available in Google Ads that allow advertisers to find customers searching on Google for precisely what the advertiser offers. They are ideal for advertisers with a well developed website or websites with a large inventory. This is

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When Should You Have Multiple Smart Shopping Campaigns
Intermediate
Luc Thomas

When Should You Have Multiple Smart Shopping Campaigns?

Google’s Smart Shopping best practices often include splitting out your products into multiple Smart Shopping campaigns; but is that always the best practice and if so, why? To understand the logic behind Google’s recommendation to split your products into multiple campaigns you have to look at the goal of your

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Google Shopping Feed Requirements
Intermediate
Luc Thomas

Google Shopping Feed Attributes – What You Need To Know

This blog will look at Google Shopping Feed attributes & requirements, if you don’t already have a Google Shopping feed, we can help you get started with our Google Shopping Feed Management. There are many different attributes and requirements that are available to you in your Google Shopping Feed. Ultimately,

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You Have Google Smart Shopping, Now What?
Intermediate
Luc Thomas

Google Smart Shopping, You Have It – Now What?

With advances in Google’s Smart Bidding, it’s becoming easier for online retailers to put all of their eggs in the Google Smart Shopping basket. Don’t do that. Doing so has its benefits and its pitfalls. Google Smart Shopping takes advantage of Google’s Machine Learning to help reach more shoppers looking

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How To Optimize Smart Shopping Campaigns
Intermediate
Luc Thomas

How To Optimize Smart Shopping Campaigns

Once you’ve created your Google Smart Shopping Campaigns you need to know how to properly optimize them. Read on to find out how best to utilise Google’s Machine Learning and Smart Shopping campaigns. Smart Shopping campaigns push your shopping campaigns to the next level, expanding your reach across the Google

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