Digital Advertising Fundamentals

man buys from e-commerce ready website

e-Commerce Ready Website. What You Need To Know

e- Commerce Ready? Online retail is growing in Australia. So far in 2020, revenue from e-Commerce has already increased by 10% year on year. Given the current retail conditions, this number is only expected to rise. Whether they have an existing website or not, it’s never been more important for businesses to get e-Commerce ready.

Should You Be Running Your Own Google Ads Quiz

Google Ads Quiz – Should You Be Running Your Own Google Ads?

Take this 5 minute eCommerce Google Ads Quiz Google Ads for eCommerce can be easy to start but hard to master. You may have some sales from your ads coming in the door and you may be happy with the results, but are you leaving opportunities on the table? Take this “low tech” eCommerce Google

Set Up Merchant Center

Set Up Merchant Center – How to Easily Set Up Your Account

Before you start to set up Merchant Center you should ask yoursef if you have the skills to do it. It can be a little daunting if you have little Google Ads experience.  If you want to test your knowledge that this Google Ads Quiz. What is Google Merchant Center & Why You Need It

How To Set Up Google Shopping Ads For Shopify

Set Up Google Shopping Ads For Shopify – How to Do It Successfully

Learn how to set up Google Shopping Ads for Shopify. How can you get your Shopify website found by people looking for the products you sell? The best way to start is with Google Shopping Ads for Shopify. So let’s look at how to set up successful Google Shopping ads for your Shopify store. How

What is a Google Feed?

What is a Google Shopping Feed?

Put simply, to add your products to Google Shopping, you need a Google Shopping feed. A Google Shopping feed is a collection of your website’s products and relevant product information. It organises your website’s product data in a readable format ready to connect with Google Ads. Find out how we can help you get started

how to set up google search campaigns

How to Set Up Google Search Campaigns for Success

How to Set Up Google Search Campaigns for Success   Google Search campaigns are not new, they’ve been helping businesses advertise for over 20 years and change, here is how to set up Google Search campaigns. Whether it be through ad formats, single keyword ad groups, bidding strategies or campaign structures, you need to adapt

How to set up Google Shopping ads

How To Set Up Google Shopping Ads

This blog will go through everything you need to know about how to set up Google Shopping ads. So, the first thing you’ll need to know about how to set up Google Shopping ads is how to add products to Google Shopping with a Google Shopping feed. How to Set Up Google Shopping Ads Products

What are Google Shopping Ads?

What Are Google Shopping Ads & What Do They Look Like?

Google Shopping ads are the fastest growing format in e-commerce advertising. They allow you to show your products at the top of Google search results for search terms relevant to your products. Google Shopping ads direct users to your product specific landing pages. There they can find more information about the product and purchase directly

What are Google Smart Shopping Campaigns

What Are Google Smart Shopping Campaigns?

Google Smart Shopping campaigns are a combination of Google Shopping and display campaigns that utilise the power of Machine Learning. Standard Google Shopping ads allow you to show product ads at the top of Google search results for terms relevant to your products. Smart Shopping campaigns use automated bidding and placements to improve upon the

revenue: the only goal of digital advertising

Setting A Goal For Your Digital Advertising

Ask any business owner or CEO if they want to grow their business and they will ask you if it’s a loaded question. They will always say yes to the question of growth, it’s their job to grow revenue and increase profits. Ask the same person what the goal of digital advertising is and they

Google Shopping Feeds Software

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Get products listed and approved in Google Merchant Center with FeedOps. 
No coding required.

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