Digital Advertising Fundamentals

Replatforming Your Website & What You Should Consider

So, you’re thinking about replatforming your website? This is a decision that can have major impacts on your online business. Before committing to re-platforming however, there are a number of things that you should consider. Why Are You Replatforming Your Website? The first and most important question to ask yourself is why? Are you looking

Youtube Advertising 101: What Are Video Campaigns?

At Dynamic Creative we believe in a reverse funnel approach to digital advertising. We want to get sales “in the door” or “through your shopping cart” via Shopping then Search Ads. From there, it’s about prospecting for out of market customers through display and video ads. Therefore, we believe Youtube Advertising should be about extended

How To Advertise On Google

How to Advertise on Google: 3 Ways to Start

If you want to be found by people searching for your products, you need to be advertising on Google. Unlike other platforms, Google allows you to show your products to people in the market for what you sell. If you’ve already tried Facebook marketing you’ll know that you don’t always generate sales when targeting a

How To Get More Customers With Google Ads

If you are looking to grow your business you should be aiming to get more customers through your online channel. More customers can lead to more sales and higher revenue for your business. Google Ads is considered the de facto leader in online advertising for a reason! It can provide you with a channel to

Google Ads Professional

9 Reasons Why You Need A Google Ads Professional

In today’s world, people can easily and quickly become an ‘expert’ at anything after a few Google searches or YouTube videos. However, here are 9 reasons why you need a Google Ads professional to run you Google Ads campaigns. 1. Google is constantly changing Google has over 120,000 employees, from the most recent estimates, with

Maximising Online Growth

10 Things You Need To Know To Maximise Online Growth

Growing your business online can be a difficult and timely process particularly given current circumstances. But through effective and efficient advertising you can speed up the process and maximise your growth opportunities. Here are our top ten steps to maximising your online growth. 1. Set a goal that works for your company The first thing

Benefits Of Google Ads

The Hidden Benefits Of Google Ads For Retailers

If you are an e-commerce retailer that has advertised online, you most likely know the main benefit of Google Ads is that it provides clear returns: you can see how much you spend; how much revenue you have made online from this spend and then calculate the efficiency of this. The intent-driven nature of the

Google Advertising During COVID-19

Google Advertising During COVID-19

If you own or run a retail business you may be looking for options on how to maintain sales and market share during this period of uncertainty. Creating, maintaining and optimising Google Advertising during COVID-19 may just be the answer you are looking for… Create Google Advertising During COVID-19 Whilst traditional ‘bricks and mortar’ retail

Google Ad Formats, What Should You Use

Many people ask us why they should be advertising online, what Google ad formats they should be using and what the difference is between them. If you’re also asking these questions, read on. Importance of online advertising Online advertising is critical to the success of a business with a website, particularly for those needing to

Dynamic Remarketing

Dynamic Remarketing – Its Now Free With Smart Shopping

What Is Dynamic Remarketing? Remarketing is commonly known as a way to re-engage with people who have previously visited your website, or used your mobile app. Dynamic remarketing is a more advanced version of this, allowing you to show ads that contain images of the specific products or services these people have recently viewed. This

Google Shopping Feeds Software

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Get products listed and approved in Google Merchant Center with FeedOps. 
No coding required.

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