Digital Advertising Fundamentals

cyber weekend

Get Your Online Advertising Ready for Cyber Weekend

Are you prepared for Black Friday and Cyber Monday this year? As an online retailer you should be looking to get your online advertising ready for Cyber Weekend. Cyber weekend provides retailers with a significant increase in online traffic across many industries. It is also important to consider the coronavirus’ affect on online retail and

Google Merchant Center Disapprovals

More Google Merchant Center Errors and How to Fix Them Part 2

Google product listings (whether they be the new free listings or through paid Google shopping campaigns) are important to any online retailer. However, setting them up can be complicated and frustrating when dealing with Google Merchant Center errors, disapprovals and warnings. We work with Google Merchant Center for Google shopping on a daily basis. Therefore,

Merchant Center Errors

5 Most Common Google Merchant Center Errors and How to Fix Them

Google product listings (whether they be the new unpaid organic listings or through paid Google shopping campaigns) are important to any online retailer. However, setting them up can be complicated and frustrating when dealing with Google Merchant Center errors, disapprovals and warnings. We work with Google Merchant Center for Google shopping on a daily basis.

Peak Retail Season

Peak Retail Season 2020 Preparation

Peak retail season for most retailers starts anywhere from September or October through to January the following year. This holiday season is crucial for retailers to get right as it usually results in the high point in terms of both traffic as well as sales. Often retailers find this period brings in a disproportionate amount

Machine Learning & Smart Bidding – Optimise your Campaigns and reach your Goals

Artificial Intelligence is soon becoming ‘the norm’ as our technological advancements improve by the second. It is hard to deny that AI is already a crucial part of online advertising. Yet, many advertisers are still struggling with the concept and how it can apply to their business. Google’s Machine Learning and Smart Bidding strategies are

Google Ads' Creative Asset Requirements

A Guide To Google Ads’ Creative Asset Requirements

What Are Creative Assets? When your account becomes eligible for Smart Shopping, Google will suggest to upload creative assets to optimise your Google Ads. These assets include: a square logo, a rectangular logo and a marketing image. Google is very particular about what is and isn’t acceptable to be displayed in an ad, so there

Machine Learning

Machine Learning | Why We Should Let The Robots Take Over (Sometimes)

Ok, so we’re not talking about a robot uprising where you surrender your Google Ads account to the machines. We’re talking about Machine Learning and how you can use Google’s data to improve the performance of your Google Shopping Ads and Google Search Ads. What is Google’s Machine Learning? Machine Learning is the use of

Google Ad Extensions

Google Ads Extensions: What Are the Types and How to Automate Them

What are Google Ads Extensions Google Ad extensions are a way to expand your text ad with additional information. According to Google, they typically increase your ad’s click through rate (CTR) and give your ad great visibility on the Google search results page. Google Ad extensions give customers other alternative ways to interact with your

5 Things You Never Knew About Microsoft Advertising

If you are not currently advertising your business in Microsoft you are missing out on substantial market share and revenue! Microsoft Advertising (formally known as Bing), allows businesses to take their learnings and campaigns from Google and directly import them into a new market with different opportunities. Microsoft also provides some great help articles to

START SELLING YOUR PRODUCTS ON GOOGLE

Google launched free product listings which requires a feed to get relevant traffic to your website. 

Use FeedOps to get products listed in Google for Free.

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn