Online advertising blog - Fundamentals

Navigating your way through online advertising information is difficult.   Where to start, how to grow, technical issues and how to solve them, the list is long.  

Google Ad Extensions
Fundamentals
Tiffany Le

Google Ads Extensions: What Are the Types and How to Automate Them

What are Google Ads Extensions Google Ad extensions are a way to expand your text ad with additional information. According to Google, they typically increase your ad’s click through rate (CTR) and give your ad great visibility on the Google search results page. Google Ad extensions give customers other alternative

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Fundamentals
Lucinda Irvine-Baldock

5 Things You Never Knew About Microsoft Advertising

If you are not currently advertising your business in Microsoft you are missing out on substantial market share and revenue! Microsoft Advertising (formally known as Bing), allows businesses to take their learnings and campaigns from Google and directly import them into a new market with different opportunities. Microsoft also provides

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Competition in eCommerce
Fundamentals
Luc Thomas

Beat The Competition In eCommerce With Google Ads

It’s easier than ever to start an eCommerce store. There are apps and plugins that can take care of just about anything you need. While that can mean that it’s easier to succeed online, it also means that there is more competition in eCommerce. So what can your eCommerce business

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Fundamentals
Lucinda Irvine-Baldock

How To Write The Best Ad Copy For Google Ads

If you want to beat your competitors through Google Search Ads you’ll need to ensure that your ad copy is up to scratch. Optimised ad copy will encourage clicks, boost your expected click-through-rate, improve your overall quality score and lead to more sales at a lower cost. When writing ad

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Fundamentals
Lucinda Irvine-Baldock

Advertise In Google And Help Your Organic Traffic

At Dynamic Creative we are often asked by our customers about paid versus organic traffic and how to measure these sources. People sometimes refer to these avenues as if they are in competition with each other! However, we much prefer to discuss these sources using an overarching strategy, where they

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Fundamentals
Callum Morris

Replatforming Your Website & What You Should Consider

So, you’re thinking about replatforming your website? This is a decision that can have major impacts on your online business. Before committing to re-platforming however, there are a number of things that you should consider. Why Are You Replatforming Your Website? The first and most important question to ask yourself

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Fundamentals
Tiffany Le

Youtube Advertising 101: What Are Video Campaigns?

At Dynamic Creative we believe in a reverse funnel approach to digital advertising. We want to get sales “in the door” or “through your shopping cart” via Shopping then Search Ads. From there, it’s about prospecting for out of market customers through display and video ads. Therefore, we believe Youtube

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How To Advertise On Google
Fundamentals
Luc Thomas

How to Advertise on Google: 3 Ways to Start

If you want to be found by people searching for your products, you need to be advertising on Google. Unlike other platforms, Google allows you to show your products to people in the market for what you sell. If you’ve already tried Facebook marketing you’ll know that you don’t always

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Fundamentals
Lucinda Irvine-Baldock

How To Get More Customers With Google Ads

If you are looking to grow your business you should be aiming to get more customers through your online channel. More customers can lead to more sales and higher revenue for your business. Google Ads is considered the de facto leader in online advertising for a reason! It can provide

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Google Ads Professional
Fundamentals
Morgan Schulz

9 Reasons Why You Need A Google Ads Professional

In today’s world, people can easily and quickly become an ‘expert’ at anything after a few Google searches or YouTube videos. However, here are 9 reasons why you need a Google Ads professional to run you Google Ads campaigns. 1. Google is constantly changing Google has over 120,000 employees, from

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Maximising Online Growth
Fundamentals
Luc Thomas

10 Things You Need To Know To Maximise Online Growth

Growing your business online can be a difficult and timely process particularly given current circumstances. But through effective and efficient advertising you can speed up the process and maximise your growth opportunities. Here are our top ten steps to maximising your online growth. 1. Set a goal that works for

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Benefits Of Google Ads
Fundamentals
Elle Hackett

The Hidden Benefits Of Google Ads For Retailers

If you are an e-commerce retailer that has advertised online, you most likely know the main benefit of Google Ads is that it provides clear returns: you can see how much you spend; how much revenue you have made online from this spend and then calculate the efficiency of this.

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Google Advertising During COVID-19
Fundamentals
Lucinda Irvine-Baldock

Google Advertising During COVID-19

If you own or run a retail business you may be looking for options on how to maintain sales and market share during this period of uncertainty. Creating, maintaining and optimising Google Advertising during COVID-19 may just be the answer you are looking for… Create Google Advertising During COVID-19 Whilst

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Fundamentals
Morgan Schulz

Google Ad Formats, What Should You Use

Many people ask us why they should be advertising online, what Google ad formats they should be using and what the difference is between them. If you’re also asking these questions, read on. Importance of online advertising Online advertising is critical to the success of a business with a website,

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Dynamic Remarketing
Fundamentals
Jess Cosgrove

Dynamic Remarketing – Its Now Free With Smart Shopping

What Is Dynamic Remarketing? Remarketing is commonly known as a way to re-engage with people who have previously visited your website, or used your mobile app. Dynamic remarketing is a more advanced version of this, allowing you to show ads that contain images of the specific products or services these

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man buys from e-commerce ready website
Fundamentals
Luc Thomas

e-Commerce Ready Website. What You Need To Know

e- Commerce Ready? Online retail is growing in Australia. So far in 2020, revenue from e-Commerce has already increased by 10% year on year. Given the current retail conditions, this number is only expected to rise. Whether they have an existing website or not, it’s never been more important for

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What is a Google Feed?
Fundamentals
Luc Thomas

What is a Google Shopping Feed?

Put simply, to add your products to Google Shopping, you need a Google Shopping feed. A Google Shopping feed is a collection of your website’s products and relevant product information. It organises your website’s product data in a readable format ready to connect with Google Ads. Find out how we

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how to set up google search campaigns
Fundamentals
Luc Thomas

How to Set Up Google Search Campaigns for Success

How to Set Up Google Search Campaigns for Success   Google Search campaigns are not new, they’ve been helping businesses advertise for over 20 years and change, here is how to set up Google Search campaigns. Whether it be through ad formats, single keyword ad groups, bidding strategies or campaign

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How to set up Google Shopping ads
Fundamentals
Luc Thomas

How To Set Up Google Shopping Ads

This blog will go through everything you need to know about how to set up Google Shopping ads. So, the first thing you’ll need to know about how to set up Google Shopping ads is how to add products to Google Shopping with a Google Shopping feed. How to Set

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What are Google Shopping Ads?
Fundamentals
Luc Thomas

What Are Google Shopping Ads & What Do They Look Like?

Google Shopping ads are the fastest growing format in e-commerce advertising. They allow you to show your products at the top of Google search results for search terms relevant to your products. Google Shopping ads direct users to your product specific landing pages. There they can find more information about

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What are Google Smart Shopping Campaigns
Fundamentals
Luc Thomas

What Are Google Smart Shopping Campaigns?

Google Smart Shopping campaigns are a combination of Google Shopping and display campaigns that utilise the power of Machine Learning. Standard Google Shopping ads allow you to show product ads at the top of Google search results for terms relevant to your products. Smart Shopping campaigns use automated bidding and

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revenue: the only goal of digital advertising
Fundamentals
Frank Grasso

Setting A Goal For Your Digital Advertising

Ask any business owner or CEO if they want to grow their business and they will ask you if it’s a loaded question. They will always say yes to the question of growth, it’s their job to grow revenue and increase profits. Ask the same person what the goal of

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Benefits of Google Shopping – 7 Great Reasons

There are many and varied benefits of Google Shopping. Google Shopping ads are the best ad format for getting your website found by people searching for the products that you sell.  Over the last few years, more than 50% of all Google Ads spend has shifted from traditional text ads to Google

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Create a Dashboard in Data Studio: Free Template
Fundamentals
Luc Thomas

How To Create a Dashboard in Data Studio: Free Template

Why Use This Data Studio Dashboard? It is configured to track return on ad spend as the primary KPI alongside other relevant conversion data Tracks performance on relevant pre conversion metrics as well as geography and device type It is absolutely free to download and use; all you need are

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