Ok, so we’re not talking about a robot uprising where you surrender your Google Ads account to the machines. We’re talking about Machine Learning and how you can use Google’s data to improve the performance of your Google Shopping Ads and Google Search Ads. What is Google’s Machine Learning? Machine Learning is the use of
What are Google Ads Extensions Google Ad extensions are a way to expand your text ad with additional information. According to Google, they typically increase your ad’s click through rate (CTR) and give your ad great visibility on the Google search results page. Google Ad extensions give customers other alternative ways to interact with your
If you are not currently advertising your business in Microsoft you are missing out on substantial market share and revenue! Microsoft Advertising (formally known as Bing), allows businesses to take their learnings and campaigns from Google and directly import them into a new market with different opportunities. Microsoft also provides some great help articles to
It’s easier than ever to start an eCommerce store. There are apps and plugins that can take care of just about anything you need. While that can mean that it’s easier to succeed online, it also means that there is more competition in eCommerce. So what can your eCommerce business do to stand-out in a
If you want to beat your competitors through Google Search Ads you’ll need to ensure that your ad copy is up to scratch. Optimised ad copy will encourage clicks, boost your expected click-through-rate, improve your overall quality score and lead to more sales at a lower cost. When writing ad copy it’s important to think
At Dynamic Creative we are often asked by our customers about paid versus organic traffic and how to measure these sources. People sometimes refer to these avenues as if they are in competition with each other! However, we much prefer to discuss these sources using an overarching strategy, where they work together to improve your
So, you’re thinking about replatforming your website? This is a decision that can have major impacts on your online business. Before committing to re-platforming however, there are a number of things that you should consider. Why Are You Replatforming Your Website? The first and most important question to ask yourself is why? Are you looking
At Dynamic Creative we believe in a reverse funnel approach to digital advertising. We want to get sales “in the door” or “through your shopping cart” via Shopping then Search Ads. From there, it’s about prospecting for out of market customers through display and video ads. Therefore, we believe Youtube Advertising should be about extended
If you want to be found by people searching for your products, you need to be advertising on Google. Unlike other platforms, Google allows you to show your products to people in the market for what you sell. If you’ve already tried Facebook marketing you’ll know that you don’t always generate sales when targeting a
If you are looking to grow your business you should be aiming to get more customers through your online channel. More customers can lead to more sales and higher revenue for your business. Google Ads is considered the de facto leader in online advertising for a reason! It can provide you with a channel to
Google Shopping Feeds Software
Get products listed and approved in Google Merchant Center with FeedOps.
No coding required.