[Ad Platform Update] New Ad Campaign Structures For Flights

January 14th 2020. The latest release for the Dynamic Creative Ad Platform gives us the ability to create new and improved standardised Google Ads campaigns for Flights. Dynamic Creative has released a ‘Flights vertical scheme’, allowing for the creation of new flight and travel ad campaigns directly within our platform.  The features of the scheme include separate exact and broad match keyword campaigns for Google Search campaigns. Splitting the keyword types will allow us to create exact match single keyword[…]

Practical Ways To Reduce The Cost Of Google Ads

Running campaigns in Google Ads can become quite costly if you are not running your campaigns with Google’s best practices in mind. The key to reducing your Google advertising costs comes down to relevancy. The more relevant your ads are to a user the lower your advertising costs. We will cover the costs of Google Advertising, the elements that contribute and the most practical ways to reduce your costs. What is ‘Cost Per Click’ in Google Ads? The cost per[…]

What Are Dynamic Search Ads? (And How To Actually Set Them Up)

What Are Dynamic Search Ads?  Dynamic Search Ads (DSAs) are an ad format available in Google Ads that allow advertisers to find customers searching on Google for precisely what the advertiser offers. They are ideal for advertisers with a well developed website or websites with a large inventory. This is because DSAs use your website content to target your ads to users instead of keywords. They dynamically generate ad headlines and landing pages relevant to the search that was performed[…]

What Does Dynamic Creative Do?

The Dynamic Creative Ad Platform helps inventory driven businesses achieve the best possible return from their advertising by creating highly relevant ads from their product, category and service data. Who We Help Our Ad Platform offers advertising solutions for inventory driven websites across a variety of industries. Businesses turn to us when; They are frustrated with the performance of their Shopping and Search ads They are struggling to keep up with the pace of change in Google Ads and machine[…]

How To Make The Most Of Merchant Center Supplemental Feeds

To add your products to Google Shopping, you need a Google Shopping feed. A Google Shopping feed is a collection of your website’s products and relevant product information. What we’ll look at in this blog is what Google Merchant Center supplemental feeds are, what they’re for and whether or not you need one. What Is A Merchant Center Supplemental Feed A supplemental feed is a product feed that is uploaded to Google Merchant Center to complete or enhance your primary[…]

How To Make Sense Of Google Ads Attribution Models

What Are Attribution Models In Google Ads?  A consumer’s path to purchase is often not a simple one. Before making their purchase, a customer will most likely do multiple searches in Google and interact with more than one of your ads. Attribution models in Google Ads allow you to choose how much credit each click gets for your conversions. The goal is to allow you to have a better understanding of the paths your customers take, and how your campaigns,[…]

How To Use Single Keyword Ad Groups To Improve Your Results

There’s a recurring myth among advertisers that Single Keyword Ad Groups are an outdated advertising structure. Single Keyword Ad Groups, or SKAGs, do still have their benefits, you’ve just got to know when to use them. What is a Single Keyword Ad Group In recent years, SKAGs have become the forgotten strategy of Search Advertising owing largely to their difficulty to produce at scale. The concept is simple, each keyword you are targeting should have a separate ad group. Therefore[…]

When Should You Have Multiple Smart Shopping Campaigns?

Google’s Smart Shopping best practices often include splitting out your products into multiple Smart Shopping campaigns; but is that always the best practice and if so, why? To understand the logic behind Google’s recommendation to split your products into multiple campaigns you have to look at the goal of your online advertising. Consider if your goal is to maximise the revenue from your ad spend, generate awareness, sell new or unwanted stock or hit a particular return on your ad[…]

What You Need To Know About Google Shopping Feed Requirements

There are many different attributes and requirements that are available to you in your Google Shopping Feed. Ultimately, the goal of your Google Shopping Feed is to make your Shopping ads as relevant to a potential customer as possible. This helps you to be shown when consumers are searching but also to help give customers a better picture when making a buying decision. Below, we identify what these Google Shopping Feed Requirements are, the benefits and why you might need[…]

You Have Google Smart Shopping, Now What?

With advances in Google’s Smart Bidding, it’s becoming easier for online retailers to put all of their eggs in the Google Smart Shopping basket. Doing so has its benefits and its pitfalls. Smart Shopping takes advantage of Google’s Machine Learning to help reach more shoppers looking to buy the products you sell. However, if you’re not correctly set up or optimized, you could be leaving money on the table. Another thing to consider is whether you’ve maxed out your Google[…]

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