Navigating your way through online advertising information is difficult. Where to start, how to grow, technical issues and how to solve them, the list is long.
Peak retail season for most retailers starts anywhere from September or October through to January the following year. This holiday season is crucial for retailers to get right as it usually results in the high point in terms of both traffic as well as sales. Often retailers find this period
Artificial Intelligence is soon becoming ‘the norm’ as our technological advancements improve by the second. It is hard to deny that AI is already a crucial part of online advertising. Yet, many advertisers are still struggling with the concept and how it can apply to their business. Google’s Machine Learning
Today Google announced updates to their data processing and protection terms. In this post I will outline what the changes are, why they are being made, and what it all means to you, the advertiser. What is changing and why? Google’s changes are to ensure compliance with European Union’s General Data
What Are Creative Assets? When your account becomes eligible for Smart Shopping, Google will suggest to upload creative assets to optimise your Google Ads. These assets include: a square logo, a rectangular logo and a marketing image. Google is very particular about what is and isn’t acceptable to be displayed
Ok, so we’re not talking about a robot uprising where you surrender your Google Ads account to the machines. We’re talking about Machine Learning and how you can use Google’s data to improve the performance of your Google Shopping Ads and Google Search Ads. What is Google’s Machine Learning? Machine
Just like any business, at Dynamic Creative we need to do market research to find ways to grow our business. Google Analytics, which is a completely free tool, is one way in which we conduct our research. Now, if you are not familiar with Google Analytics, it can be quite
What are Google Ads Extensions Google Ad extensions are a way to expand your text ad with additional information. According to Google, they typically increase your ad’s click through rate (CTR) and give your ad great visibility on the Google search results page. Google Ad extensions give customers other alternative
With so many different types of Google ad formats, it can be difficult to know what is what and how they work. One of the most common ad formats that we are asked about is Google Responsive Search Ads and how they differ from Google Expanded Text Ads. What Are
If you are not currently advertising your business in Microsoft you are missing out on substantial market share and revenue! Microsoft Advertising (formally known as Bing), allows businesses to take their learnings and campaigns from Google and directly import them into a new market with different opportunities. Microsoft also provides
Definition of pain point : a persistent or recurring problem that frequently inconveniences or annoys customers As a business, you may face two types of pain points: Those that affect your customers – for example, potential customers may have specific pain points that you service or products help to solve
Showcase Shopping ads allow users to explore your brand or products. They can bring another dimension to your Google Shopping ad campaigns. This blog aims to explain what Showcase Shopping ads are and help you identify the benefits they could bring to your Google Ads account. What Are Showcase Shopping
It’s easier than ever to start an eCommerce store. There are apps and plugins that can take care of just about anything you need. While that can mean that it’s easier to succeed online, it also means that there is more competition in eCommerce. So what can your eCommerce business
What is Google Ads data and why is it useful? Data makes up everything we do and influences every decision we make, this is no different in online advertising. Data in this context is a method of communication. There are different ways in which data can communicate the performance of
You might have recently received a notification about Google’s product data specification for Google Shopping, that will be changing on September 1 2020. Google have announced new requirements for Google Shopping feeds, with the goal of improving the online shopping experience for consumers. These changes may affect your business. It is
What is conversion delay? When viewing your Google Ads Shopping or Search performance you may notice that the most recent days seem lower than usual. However, don’t sweat just yet, your account may be experiencing what Google calls “conversion delay” or “conversion lag”. If you are using an attribution model
If you want to beat your competitors through Google Search Ads you’ll need to ensure that your ad copy is up to scratch. Optimised ad copy will encourage clicks, boost your expected click-through-rate, improve your overall quality score and lead to more sales at a lower cost. When writing ad
At Dynamic Creative we are often asked by our customers about paid versus organic traffic and how to measure these sources. People sometimes refer to these avenues as if they are in competition with each other! However, we much prefer to discuss these sources using an overarching strategy, where they
So, you’re thinking about replatforming your website? This is a decision that can have major impacts on your online business. Before committing to re-platforming however, there are a number of things that you should consider. Why Are You Replatforming Your Website? The first and most important question to ask yourself
At Dynamic Creative we believe in a reverse funnel approach to digital advertising. We want to get sales “in the door” or “through your shopping cart” via Shopping then Search Ads. From there, it’s about prospecting for out of market customers through display and video ads. Therefore, we believe Youtube
In 2019 Google introduced a new Google Ads campaign type called Discovery Ads that was only available to selected advertisers. As of April 2020, Discovery Ads became available for all advertisers. This was to help advertisers reach up to 2.8 billion customers across Google feeds. As you are probably aware,
What is Quality Score? Quality Score is defined by Google as an estimate of the quality of your ads. It is reported for each of your keywords based on the quality of the ads and the landing pages that triggered them. Quality Score is an aggregated estimate of how well
If you want to be found by people searching for your products, you need to be advertising on Google. Unlike other platforms, Google allows you to show your products to people in the market for what you sell. If you’ve already tried Facebook marketing you’ll know that you don’t always
If you are looking to grow your business you should be aiming to get more customers through your online channel. More customers can lead to more sales and higher revenue for your business. Google Ads is considered the de facto leader in online advertising for a reason! It can provide
Google has now released their free ‘Rising Retail Categories’ tool to help make sense of the unpredictable market changes and consumer behaviour many businesses have faced amid the coronavirus pandemic. The Rising Retail Categories tool is interactive, and shows you what the fast-rising retail categories are in Google Search. It
“Since we started with Dynamic Creative, we were able to turn our start up into a profitable business and grow it. Their customer service is outstanding and I love their personal approach.” – Ellie Degraeve (Owner) Go For Zero are an Australian born, Queensland based, small business start-up, fronted by
In today’s world, people can easily and quickly become an ‘expert’ at anything after a few Google searches or YouTube videos. However, here are 9 reasons why you need a Google Ads professional to run you Google Ads campaigns. 1. Google is constantly changing Google has over 120,000 employees, from
What is Expected Click Through Rate? Expected click-through rate is one of the three elements of a Google Search ads keyword’s quality score. Along with landing page experience and ad relevance, a high expected click-through rate will improve the quality of your advertising, lowering your costs. Click through rate details
Ad relevance is a keyword status that describes how well your keyword matches with your ads. Think about it this way, if a potential customer searches for your keyword and sees your ad, would your ad match their search? Ad relevance is also one of the three factors that make
Your landing page is the URL people land on after they click your ad. Google analyses this page through automated and human processes. Google Ads then uses landing page experience as a measure to let you know how well your website gives people what they are looking for after they
Through this time of uncertainty, Dynamic Creative has noticed a trend where established online retailers are seeing strong online growth during COVID-19 as more and more customers are looking to go online to buy. Dynamic Creative customers in industries such as homeware, fashion, electronics, and furniture (to name a few)
Growing your business online can be a difficult and timely process particularly given current circumstances. But through effective and efficient advertising you can speed up the process and maximise your growth opportunities. Here are our top ten steps to maximising your online growth. 1. Set a goal that works for
Google gives you access to a number of audiences which can be used to help optimise your campaigns. However, it is important to effectively utilise Google Ads audiences, specific to your goals. Do you want to reach new people based on their interests? Or do you want to target based
If you are an e-commerce retailer that has advertised online, you most likely know the main benefit of Google Ads is that it provides clear returns: you can see how much you spend; how much revenue you have made online from this spend and then calculate the efficiency of this.
Today Google announced free Google Shopping listings. What it is – free organic listings on Google shopping which will be available only in the Google Shopping tab on google.com (not the Google search homepage). This will power a larger comparison engine of products within the Shopping tab exclusively. Your paid Shopping ads will continue to serve within this tab
If you are running advertising through Google Ads, you have probably noticed reporting discrepancies between Google Ads and Google Analytics. If you do not understand these discrepancies and what can cause them, it can lead to frustration and ultimately a misunderstanding when it comes to the performance of your advertising
Recently, Dynamic Creative has been getting many questions from clients regarding when they should be increasing or decreasing Google Ads budgets. Our answer to these questions always comes back to: Your goals or KPIs (Key Performance Indicators); and The current market opportunities This blog goes through reasons why you should
If you own or run a retail business you may be looking for options on how to maintain sales and market share during this period of uncertainty. Creating, maintaining and optimising Google Advertising during COVID-19 may just be the answer you are looking for… Create Google Advertising During COVID-19 Whilst
We are regularly asked questions from customers about their Google display banners and how or where they are shown across the Google Display Network. Common questions we are asked include: Can we remove the layout red tag that shows “price drops” and “hot items”? Can we align the Google display
Many people ask us why they should be advertising online, what Google ad formats they should be using and what the difference is between them. If you’re also asking these questions, read on. Importance of online advertising Online advertising is critical to the success of a business with a website,
Online sales during a coronavirus (COVID-19) outbreak The coronavirus outbreak is weighing heavily on the Australian economy, with many brands closing retail stores, people working from home and unemployment drastically increasing. Our approach, in online marketing, is to maintain flexibility and push where there are gains in revenue for businesses
What Is Dynamic Remarketing? Remarketing is commonly known as a way to re-engage with people who have previously visited your website, or used your mobile app. Dynamic remarketing is a more advanced version of this, allowing you to show ads that contain images of the specific products or services these
e- Commerce Ready? Online retail is growing in Australia. So far in 2020, revenue from e-Commerce has already increased by 10% year on year. Given the current retail conditions, this number is only expected to rise. Whether they have an existing website or not, it’s never been more important for
Take this 5 minute eCommerce Google Ads Quiz Google Ads for eCommerce can be easy to start but hard to master. You may have some sales from your ads coming in the door and you may be happy with the results, but are you leaving opportunities on the table? Take
Sourcing the right keywords is crucial to ensure your Google Ads are served to the right person. Poorly chosen keywords will not only result in minimal traffic to your website, but also can be costly. Finding the best keywords for Google Ads can be done through your own research, as
Before you start to set up Merchant Center you should ask yoursef if you have the skills to do it. It can be a little daunting if you have little Google Ads experience. If you want to test your knowledge that this Google Ads Quiz. What is Google Merchant Center
If your Google Shopping ads aren’t showing you’re missing out on website traffic and potential conversions. If this is the case, don’t stress. Here are some common reasons your Shopping ads aren’t showing, and how to fix them. 1. Shopping Ads Aren’t Showing Because Target ROAS Too High If you
Google has now released their ‘Best Sellers Report’ to all Google Merchant Center Accounts. Retailers can use this report to understand user demand for brands and products in their industry. The ‘Best Sellers Report’ provides a list of top products & brands for certain industry categories. It also allows retailers
Learn how to set up Google Shopping Ads for Shopify. How can you get your Shopify website found by people looking for the products you sell? The best way to start is with Google Shopping Ads for Shopify. So let’s look at how to set up successful Google Shopping ads
“We Challenged Dynamic Creative To Look For New Opportunities To Drive Revenue And Position Us Well For 2020. The Results Have Been Impressive.” – Jameel Mohammed, Marketing The Objective While continuing to maximise growth in the search network, Fiji Airways challenge is to stay a leader in the rapidly changing
Winners of the Google shopping Award for Excellence February 14th, 2020. [News] Dynamic Creative won the Google Shopping Award for Excellence at the 2019 Google Premier Partner Awards in Sydney last Friday. This is the second Google Shopping award in as many years for the Ad Platform after taking out
If you want to advertise your products online, your Merchant Center disapprovals must be kept to a minimum or your ads will not be eligible to serve. If you don’t have a feed, don’t worry, we can help you with our Google Shopping Feed management. This blog will aim to
The Dynamic Creative Blog has been named as the 10th best Google Ads blog to follow in 2020 by Feedspot.com. Dynamic Creative’s blogs cover helpful ‘How Tos’ in Google Ads as well as pieces to explain how we help our customers improve their returns in Google. In 2020 we
Should I advertise my brand is a common question. We often get objections from our customers about their need to advertise on search terms that contain their brand name. On the surface it makes sense to question why you should pay for traffic that you feel you might get organically
As an e-commerce retailer there’s often a temptation Google yourself to see if your search campaigns are working. However, to Google yourself may harm your paid advertising. On top of this, what you see may not be a fair reflection of how often your ads are showing. So here are
January 14th 2020. The latest release for the Dynamic Creative Ad Platform gives us the ability to create new and improved standardised Google Ads campaign structures for Flights. Dynamic Creative has released a ‘Flights vertical scheme’, allowing for the creation of new flight and travel ad campaigns directly within our
Cost Of Google Ads too high? Running campaigns in Google Ads can become quite costly if you are not running your campaigns with Google’s best practices in mind. To cut the cost of Google Ads you must make your ad more relevant. The more relevant your ads are to a
What Are Dynamic Search Ads? Dynamic Search Ads (DSAs) are an ad format available in Google Ads that allow advertisers to find customers searching on Google for precisely what the advertiser offers. They are ideal for advertisers with a well developed website or websites with a large inventory. This is
To add your products to Google Shopping, you need a Google Shopping feed and possibly a Merchant Center supplemental Feed. A Google Shopping feed is a collection of your website’s products and relevant product information. If you don’t already have a feed, don’t worry, you can get started with our
What Are Attribution Models In Google Ads? A consumer’s path to purchase is often not a simple one. Before making their purchase, a customer will most likely do multiple searches in Google and interact with more than one of your ads. Attribution models in Google Ads allow you to choose
“Dynamic Creative not only achieved our essential 10:1 goal, they maintained it at higher ad spends. On the back of these results, we’ve been able to open 3 new stores across Australia.” Mannys – Luke Bowditch | Marketing The Objective Mannys is an independent musical instrument and equipment store. With
There’s a recurring myth among advertisers that Single Keyword Ad Groups are an outdated advertising structure. Single Keyword Ad Groups, or SKAGs, do still have their benefits, you’ve just got to know when to use them. What is a Single Keyword Ad Group In recent years, SKAGs have become the
Google’s Smart Shopping best practices often include splitting out your products into multiple Smart Shopping campaigns; but is that always the best practice and if so, why? To understand the logic behind Google’s recommendation to split your products into multiple campaigns you have to look at the goal of your
This blog will look at Google Shopping Feed attributes & requirements, if you don’t already have a Google Shopping feed, we can help you get started with our Google Shopping Feed Management. There are many different attributes and requirements that are available to you in your Google Shopping Feed. Ultimately,
With advances in Google’s Smart Bidding, it’s becoming easier for online retailers to put all of their eggs in the Google Smart Shopping basket. Don’t do that. Doing so has its benefits and its pitfalls. Google Smart Shopping takes advantage of Google’s Machine Learning to help reach more shoppers looking
Search Campaigns for Machine Learning “Enhanced” [Ad Platform Update]. November 15th 2019. Over the past 6 months, Dynamic Creative has been working to enhance our customer’s results from Google Search, upon which our Ad Platform was originally built. We have updated our Ad Platform software thus enabling Search campaigns to
Put simply, to add your products to Google Shopping, you need a Google Shopping feed. A Google Shopping feed is a collection of your website’s products and relevant product information. It organises your website’s product data in a readable format ready to connect with Google Ads. Find out how we
How to Set Up Google Search Campaigns for Success Google Search campaigns are not new, they’ve been helping businesses advertise for over 20 years and change, here is how to set up Google Search campaigns. Whether it be through ad formats, single keyword ad groups, bidding strategies or campaign
This blog will go through everything you need to know about how to set up Google Shopping ads. So, the first thing you’ll need to know about how to set up Google Shopping ads is how to add products to Google Shopping with a Google Shopping feed. How to Set
Google Shopping ads are the fastest growing format in e-commerce advertising. They allow you to show your products at the top of Google search results for search terms relevant to your products. Google Shopping ads direct users to your product specific landing pages. There they can find more information about
Google Smart Shopping campaigns are a combination of Google Shopping and display campaigns that utilise the power of Machine Learning. Standard Google Shopping ads allow you to show product ads at the top of Google search results for terms relevant to your products. Smart Shopping campaigns use automated bidding and
Ask any business owner or CEO if they want to grow their business and they will ask you if it’s a loaded question. They will always say yes to the question of growth, it’s their job to grow revenue and increase profits. Ask the same person what the goal of
There are many and varied benefits of Google Shopping. Google Shopping ads are the best ad format for getting your website found by people searching for the products that you sell. Over the last few years, more than 50% of all Google Ads spend has shifted from traditional text ads to Google
Once you’ve created your Google Smart Shopping Campaigns you need to know how to properly optimize them. Read on to find out how best to utilise Google’s Machine Learning and Smart Shopping campaigns. Smart Shopping campaigns push your shopping campaigns to the next level, expanding your reach across the Google
Why Use This Data Studio Dashboard? It is configured to track return on ad spend as the primary KPI alongside other relevant conversion data Tracks performance on relevant pre conversion metrics as well as geography and device type It is absolutely free to download and use; all you need are
