Are you prepared for Black Friday and Cyber Monday this year? As an online retailer you should be looking to get your online advertising ready for Cyber Weekend. Cyber weekend provides retailers with a significant increase in online traffic across many industries. It is also important to consider the coronavirus’ affect on online retail and
Google product listings (whether they be the new free listings or through paid Google shopping campaigns) are important to any online retailer. However, setting them up can be complicated and frustrating when dealing with Google Merchant Center errors, disapprovals and warnings. We work with Google Merchant Center for Google shopping on a daily basis. Therefore,
Google product listings (whether they be the new unpaid organic listings or through paid Google shopping campaigns) are important to any online retailer. However, setting them up can be complicated and frustrating when dealing with Google Merchant Center errors, disapprovals and warnings. We work with Google Merchant Center for Google shopping on a daily basis.
What Are Organic Google Shopping listings? Google has recently launched free organic listings on the Google Shopping Tab. Google has extended their Shopping Tab to include free listings, just like on the Google home page. There are still Shopping Ads carousels at the top & bottom of the page with a Free Listings grid in
As you may have heard, this month in Australia, Google released free listings on the Google Shopping Tab. These “SEO” free listings are available to all e-commerce retailers who are eligible to appear in these results at no cost to them. Do note, however, that paid ads will continue to show on the main search
Display advertising is a great way to promote brand awareness and other upper funnel marketing goals. Generally display can drive cheaper traffic to your website in a way that is in line with your branding and imaging. However, display ads can have many different creative requirements and types of assets. Smart Display Ads take the
Disclaimer: now may not be the time to run Local Campaigns, but something to consider after restrictions ease. Just remember to be safe and follow social distancing rules. Local campaigns are a campaign type that you don’t hear about often. However, if you’re looking to bring customers to your physical shop front, this campaign type
We have many customers that ask us “why doesn’t my Google Analytics and Facebook reporting align?”. The reason is attribution. Google Analytics and Facebook attribute sales in different ways which results in different numbers being reported. This can be confusing and can make it difficult to understand the full extent of your advertising performance. Therefore,
What are Facebook Dynamic Remarketing Ads? Facebook Dynamic Remarketing (also known as Dynamic Ads) is similar to Google Dynamic Remarketing Ads. It promotes your product inventory to users who have been on your website previously across the Facebook network. What do Facebook Dynamic Ads look like? Facebook Dynamic Ads look exactly the same as other
Peak retail season for most retailers starts anywhere from September or October through to January the following year. This holiday season is crucial for retailers to get right as it usually results in the high point in terms of both traffic as well as sales. Often retailers find this period brings in a disproportionate amount
Google launched free product listings which requires a feed to get relevant traffic to your website.
Use FeedOps to get products listed in Google for Free.
