Different advertising activity targets customers at different stages of their purchase journey. Not every person is ready to purchase a product and your marketing activity needs to reflect that. To understand the purpose of different activities with respect to customer intent we can consider the advertising funnel. What is an Advertising Funnel? An advertising funnel,

FeedOps is a tool that allows you to drive quality traffic to product pages. FeedOps helps get products seen by more people, more often with advanced feed optimisation. Get an Optimized Feed for Google Shopping with FeedOps. What is a Product Feed? A product feed is a digitised list of your website’s products and their

To sell online you need to drive quality traffic to your website’s product pages. Since Google announced free listings in October 2020, it’s more important than ever to be where your competitors are. With Google Search having over 90% market share, you need to take advantage of the millions of buyers searching for your products

Are you prepared for Black Friday and Cyber Monday this year? As an online retailer you should be looking to get your online advertising ready for Cyber Weekend. Cyber weekend provides retailers with a significant increase in online traffic across many industries. It is also important to consider the coronavirus’ affect on online retail and

Google product listings (whether they be the new free listings or through paid Google shopping campaigns) are important to any online retailer. However, setting them up can be complicated and frustrating when dealing with Google Merchant Center errors, disapprovals and warnings. We work with Google Merchant Center for Google shopping on a daily basis. Therefore,