What Are Dynamic Search Ads? (And How To Actually Set Them Up)

What Are Dynamic Search Ads?  Dynamic Search Ads (DSAs) are an ad format available in Google Ads that allow advertisers to find customers searching on Google for precisely what the advertiser offers. They are ideal for advertisers with a well developed website or websites with a large inventory. This is because DSAs use your website content to target your ads to users instead of keywords. They dynamically generate ad headlines and landing pages relevant to the search that was performed[…]

How To Make Sense Of Google Ads Attribution Models

What Are Attribution Models In Google Ads?  A consumer’s path to purchase is often not a simple one. Before making their purchase, a customer will most likely do multiple searches in Google and interact with more than one of your ads. Attribution models in Google Ads allow you to choose how much credit each click gets for your conversions. The goal is to allow you to have a better understanding of the paths your customers take, and how your campaigns,[…]

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