Online advertising - learning and information

Navigating your way through online advertising information is difficult.  Where to start, how to expand and grow, technical issues and how to solve them, the list is long.  

We have written blogs that address some of your online advertising questions.  They are written by our team who work with customers and understand the issues they face.  Feedback is very welcome, so we can write blogs that answer your questions.

Google Display Banners
Uncategorized
Frank Grasso

Google Display Banners – Why Do They Look Like That?

We are regularly asked questions from customers about their Google display banners and how or where they are shown across the Google Display Network. Common questions we are asked include: Can we remove the layout red tag that shows “price drops” and “hot items”? Can we align the Google display

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Uncategorized
Morgan Schulz

Google Ad Formats, What Should You Use

Many people ask us why they should be advertising online, what Google ad formats they should be using and what the difference is between them. If you’re also asking these questions, read on. Importance of online advertising Online advertising is critical to the success of a business with a website,

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Dynamic Remarketing
Google Shopping Ads
Luc Thomas

Dynamic Remarketing – Its Now Free With Smart Shopping

What Is Dynamic Remarketing? Remarketing is commonly known as a way to re-engage with people who have previously visited your website, or used your mobile app. Dynamic remarketing is a more advanced version of this, allowing you to show ads that contain images of the specific products or services these

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man buys from e-commerce ready website
e-Commerce Marketing
Luc Thomas

e-Commerce Ready Website. What You Need To Know

e- Commerce Ready? Online retail is growing in Australia. So far in 2020, revenue from e-Commerce has already increased by 10% year on year. Given the current retail conditions, this number is only expected to rise. Whether they have an existing website or not, it’s never been more important for

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Keywords for Google Ads
Google Ads How Tos
Lucinda Irvine-Baldock

Keywords For Google Ads -How To Easily Find The Best

Sourcing the right keywords is crucial to ensure your Google Ads are served to the right person. Poorly chosen keywords will not only result in minimal traffic to your website, but also can be costly. Finding the best keywords for Google Ads can be done through your own research, as

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8 Reasons Your Shopping Ads Aren't Showing & How To Fix Them
Google Shopping Ads
Katharine Ahern

Shopping Ads Aren’t Showing? Here Are 8 Reasons & How To Fix Them

If your Google Shopping ads aren’t showing you’re missing out on website traffic and potential conversions. If this is the case, don’t stress. Here are some common reasons your Shopping ads aren’t showing, and how to fix them.  1. Shopping Ads Aren’t Showing Because Target ROAS Too High If you

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Google Shopping Feeds

Merchant Center Disapprovals & Simple Ways To Fix

If you want to advertise your products online, your Merchant Center disapprovals must be kept to a minimum or your ads will not be eligible to serve. If you don’t have a feed, don’t worry, we can help you with our Google Shopping Feed management. This blog will aim to

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Advertise On Your Own Brand
Google Search Ads
Luc Thomas

Advertise My Brand, Should I? Yes, Absolutely Yes!

Should I advertise my brand is a common question. We often get objections from our customers about their need to advertise on search terms that contain their brand name. On the surface it makes sense to question why you should pay for traffic that you feel you might get organically

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Why You Should Never google your Own Business
Smart Bidding
Luc Thomas

Google Yourself ? Here Is How It Can Harm Your Ad Campaign

As an e-commerce retailer there’s often a temptation Google yourself to see if  your search campaigns are working. However, to Google yourself may harm your paid advertising.  On top of this, what you see may not be a fair reflection of how often your ads are showing. So here are

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