Cyber Weekend is one of the biggest weekends of the year for online retail businesses. This year in particular was crucial for businesses that were

We have many customers that ask us “why doesn’t my Google Analytics and Facebook reporting align?”. The reason is attribution. Google Analytics and Facebook attribute

Artificial Intelligence is soon becoming ‘the norm’ as our technological advancements improve by the second. It is hard to deny that AI is already a

With so many different types of Google ad formats, it can be difficult to know what is what and how they work. One of the

What is conversion delay? When viewing your Google Ads Shopping or Search performance you may notice that the most recent days seem lower than usual.

So, you’re thinking about replatforming your website? This is a decision that can have major impacts on your online business. Before committing to re-platforming however,

What is Quality Score? Quality Score is defined by Google as an estimate of the quality of your ads. It is reported for each of

If you are running advertising through Google Ads, you have probably noticed reporting discrepancies between Google Ads and Google Analytics. If you do not understand