Luc Thomas, Author at Dynamic Creative

NEWS: Major Search Update for Our Ad Platform

News Luc ThomasNovember 15, 2019November 15, 2019No Comments

Major Search Update for Our Ad Platform: Enhanced Search Campaigns for Machine Learning November 15th 2019. Over the past 6 months Dynamic Creative has been working to enhance our customer’s results from Google Search, upon which our Ad Platform was originally built. We have updated our Ad Platform software enabling Search campaigns to take full advantage of Google’s Machine Learning. How do we do this? Our Search campaigns are built from an integration between inventory based websites, our[…]

What is a Google Feed?

Google Shopping Feeds Luc ThomasOctober 30, 2019November 6, 2019No Comments

Put simply, to add your products to Google Shopping, you need a Google Shopping feed. A Google Shopping feed is a collection of your website’s products and relevant product information. It organises your website’s product data in a readable format ready to connect with Google Ads. What needs to be in a Google Feed? The product data must include a title, description, link to your product landing pages, a link to the product’s image, availability, price and for most products,[…]

How to Set Up Google Search Campaigns for Success

Google Search campaigns are not new. They’ve been helping businesses advertise for over 20 years. However, Google is constantly changing. Whether it be through ad formats, single keyword ad groups, bidding strategies or campaign structures, you need to adapt to reach your target audience. In order to optimize your search ads for lower CPCs, higher impression share and increased revenue, you need to make sure your Google Search campaigns are set up with the user, and Google, in mind. Should[…]

How to set up Google Shopping ads

Google Ads How Tos, Google Shopping, Smart Shopping Luc ThomasOctober 18, 2019November 19, 2019No Comments

As effective as they are, setting up Google Shopping Ads can be complicated. We’ll go through everything you need to know about how to set up Google Shopping ads. So, the first thing you’ll need to know when creating your Google Shopping ads is how to add products to Google Shopping with a Google Shopping feed. How to add products to Google Shopping In order to add your products to Google Shopping, you’ll need a Google Shopping feed. A Google[…]

What are Google Shopping ads?

Google Shopping Luc ThomasOctober 17, 2019November 4, 20193 Comments

Google Shopping ads are the fastest growing format in e-commerce advertising. They allow you to show your products at the top of Google search results for search terms relevant to your products. Google Shopping ads direct users to your product specific landing pages. There they can find more information about the product and purchase directly from your site. There’s no easier way to be found by people searching for the products you sell than with Google Shopping. That’s why we[…]

What are Google Smart Shopping campaigns?

Google Shopping, Smart Shopping Luc ThomasOctober 17, 2019November 4, 20194 Comments

Google Smart Shopping campaigns are a combination of Google Shopping and display campaigns that utilise the power of Machine Learning. Standard Google Shopping ads allow you to show product ads at the top of Google search results for terms relevant to your products. Smart Shopping campaigns use automated bidding and placements to improve upon the results of standard Google Shopping Campaigns. For more information about standard Google Shopping ads, read our blog What are Google Shopping ads. But for now, let’s[…]

7 Biggest Benefits of Google Shopping

Google Shopping Luc ThomasOctober 4, 2019November 4, 2019No Comments

There are many and varied benefits of Google Shopping. Google Shopping ads are the best ad format for getting your website found by people searching for your products. You can create an ad with an image, title and price for every product on your website. Over the last few years, more than 50% of all Google Ads spend has shifted from traditional text ads to Google Shopping ads. For more information on what Google Shopping ads are, read our blog What are[…]

How To Optimize Smart Shopping Campaigns

Google Ads How Tos, Google Shopping, Smart Shopping Luc ThomasOctober 4, 2019November 4, 2019No Comments

Once you’ve created your Google Smart Shopping Campaigns you need to know how to properly optimize them. Read on to find out how best to utilise Google’s Machine Learning and Smart Shopping campaigns. Smart Shopping campaigns push your shopping campaigns to the next level, expanding your reach across the Google display network with new advertising formats while further leveraging Google’s Machine Learning. Let’s consider how to properly optimize your Smart Shopping campaigns to ensure you’re getting the best value from[…]

Create a Dashboard in Data Studio: Free Template

Google Ads How Tos Luc ThomasSeptember 4, 2019November 4, 2019No Comments

Why Use This Data Studio Dashboard? It is configured to track return on ad spend as the primary KPI alongside other relevant conversion data Tracks performance on relevant pre conversion metrics as well as geography and device type It is absolutely free to download and use; all you need are active Google Ads Campaigns Follow the steps below and you are minutes away from a real-time dashboard to track the performance of your Google Ads campaigns in Google Data Studio.[…]