Luc Thomas' Google Ads Blogs - Dynamic Creative

[NEWS] Dynamic Creative Wins Top Google Shopping Award – Back To Back!

News Luc ThomasFebruary 14, 2020February 14, 2020No Comments

February 14th, 2020. Dynamic Creative was awarded the Google Shopping Excellence Award at the 2019 Google Premier Partner Awards in Sydney last Friday. This is the second Google Shopping award in as many years for the Ad Platform after taking out the Google Shopping Innovator Award in 2018. The Google Shopping Award, open to Google Premier Partners in Australia and New Zealand, comes after Dynamic Creative were selected as finalists in an unprecedented 4 Google Premier Partner Award categories in[…]

[NEWS] Dynamic Creative Named in Top Google Ads Blogs To Follow in 2020

News Luc ThomasJanuary 31, 2020January 31, 2020No Comments

The Dynamic Creative Blog has been named as the 10th best Google Ads blog to follow in 2020 by Feedspot.com. Dynamic Creative’s blogs cover helpful ‘How Tos’ in Google Ads as well as pieces to explain how we help our customers improve their returns in Google. Being listed as one of the top Google Ads blogs to follow confirms our commitment to helping businesses advertise more efficiently and effectively in Google. In 2020 we’re going to be delivering weekly content[…]

Why You Need To Advertise On Your Own Brand

Google Search Luc ThomasJanuary 23, 2020No Comments

We often get objections from our customers about their need to advertise on search terms that contain their brand name. On the surface it makes sense to question why you should pay for traffic that you feel you might get organically anyway, but, by not, you could be leaving money on the table. So here are the reasons why you need to be advertising on your own brand. Increase Traffic & Sales By Advertising On Your Own Brand When advertising[…]

Why You Should Never Google Your Business As An Advertiser

Smart Bidding Luc ThomasJanuary 21, 2020No Comments

As an e-commerce retailer there’s often a temptation to check whether your SEO and SEM campaigns are working by Googling yourself. However, this may harm your organic showing as well as in your paid advertising. On top of this, what you see may not be a fair reflection of how often your ads are showing. So here are a few reasons why you shouldn’t Google your own business. Googling Yourself Can Harm Your Ad Campaigns The key to reducing[…]

[Ad Platform Update] New Ad Campaign Structures For Flights

News Luc ThomasJanuary 14, 2020January 15, 2020No Comments

January 14th 2020. The latest release for the Dynamic Creative Ad Platform gives us the ability to create new and improved standardised Google Ads campaigns for Flights. Dynamic Creative has released a ‘Flights vertical scheme’, allowing for the creation of new flight and travel ad campaigns directly within our platform. The features of the scheme include separate exact and broad match keyword campaigns for Google Search campaigns. Splitting the keyword types will allow us to create exact match single keyword[…]

What Does Dynamic Creative Do?

News Luc ThomasJanuary 7, 2020January 7, 2020No Comments

The Dynamic Creative Ad Platform helps inventory driven businesses achieve the best possible return from their advertising by creating highly relevant ads from their product, category and service data. Who We Help Our Ad Platform offers advertising solutions for inventory driven websites across a variety of industries. Businesses turn to us when; They are frustrated with the performance of their Shopping and Search ads They are struggling to keep up with the pace of change in Google Ads and machine[…]

How To Make The Most Of Merchant Center Supplemental Feeds

Google Ads How Tos, Google Shopping Feeds Luc ThomasJanuary 5, 2020February 13, 2020No Comments

To add your products to Google Shopping, you need a Google Shopping feed. A Google Shopping feed is a collection of your website’s products and relevant product information. What we’ll look at in this blog is what Google Merchant Center supplemental feeds are, what they’re for and whether or not you need one. What Is A Merchant Center Supplemental Feed A supplemental feed is a product feed that is uploaded to Google Merchant Center to complete or enhance your primary[…]

How To Use Single Keyword Ad Groups To Improve Your Results

Google Search Luc ThomasDecember 12, 2019January 22, 2020No Comments

There’s a recurring myth among advertisers that Single Keyword Ad Groups are an outdated advertising structure. Single Keyword Ad Groups, or SKAGs, do still have their benefits, you’ve just got to know when to use them. What is a Single Keyword Ad Group In recent years, SKAGs have become the forgotten strategy of Search Advertising owing largely to their difficulty to produce at scale. The concept is simple, each keyword you are targeting should have a separate ad group. Therefore[…]

When Should You Have Multiple Smart Shopping Campaigns?

Smart Shopping Luc ThomasDecember 10, 2019January 7, 2020No Comments

Google’s Smart Shopping best practices often include splitting out your products into multiple Smart Shopping campaigns; but is that always the best practice and if so, why? To understand the logic behind Google’s recommendation to split your products into multiple campaigns you have to look at the goal of your online advertising. Consider if your goal is to maximise the revenue from your ad spend, generate awareness, sell new or unwanted stock or hit a particular return on your ad[…]

What You Need To Know About Google Shopping Feed Requirements

Google Shopping Feeds Luc ThomasDecember 9, 2019January 6, 2020No Comments

There are many different attributes and requirements that are available to you in your Google Shopping Feed. Ultimately, the goal of your Google Shopping Feed is to make your Shopping ads as relevant to a potential customer as possible. This helps you to be shown when consumers are searching but also to help give customers a better picture when making a buying decision. Below, we identify what these Google Shopping Feed Requirements are, the benefits and why you might need[…]