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Online advertising blog - learning and information

Navigating your way through online advertising information is difficult.   Where to start, how to grow, technical issues and how to solve them, the list is long.  

Case Study
Jess Cosgrove

Growing Ethical, Sustainable Business: A Zero Waste Hero

“Since we started with Dynamic Creative, we were able to turn our start up into a profitable business and grow it. Their customer service is outstanding and I love their personal approach.” – Ellie Degraeve (Owner) Go For Zero are an Australian born, Queensland based, small business start-up, fronted by

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Google Ads Professional
Fundamentals
Jess Cosgrove

9 Reasons Why You Need A Google Ads Professional

In today’s world, people can easily and quickly become an ‘expert’ at anything after a few Google searches or YouTube videos. However, here are 9 reasons why you need a Google Ads professional to run you Google Ads campaigns. 1. Google is constantly changing Google has over 120,000 employees, from

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Expected Click-Through Rate
Intermediate
Jess Cosgrove

How to Improve Your Expected Click-Through Rate

What is Expected Click Through Rate? Expected click-through rate is one of the three elements of a Google Search ads keyword’s quality score. Along with landing page experience and ad relevance, a high expected click-through rate will improve the quality of your advertising, lowering your costs. Click through rate details

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Intermediate
Jess Cosgrove

What is Ad Relevance and How Can You Improve It?

Ad relevance is a keyword status that describes how well your keyword matches with your ads. Think about it this way, if a potential customer searches for your keyword and sees your ad, would your ad match their search? Ad relevance is also one of the three factors that make

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Landing Pages
Intermediate
Jess Cosgrove

How To Create The Ultimate Landing Page Experience

Your landing page is the URL people land on after they click your ad. Google analyses this page through automated and human processes. Google Ads then uses landing page experience as a measure to let you know how well your website gives people what they are looking for after they

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Online Growth
Case Study
Jess Cosgrove

Delivering strong online growth for retailers during COVID-19

Through this time of uncertainty, Dynamic Creative has noticed a trend where established online retailers are seeing strong online growth during COVID-19 as more and more customers are looking to go online to buy. Dynamic Creative customers in industries such as homeware, fashion, electronics, and furniture (to name a few)

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Maximising Online Growth
Fundamentals
Jess Cosgrove

10 Things You Need To Know To Maximise Online Growth

Growing your business online can be a difficult and timely process particularly given current circumstances. But through effective and efficient advertising you can speed up the process and maximise your growth opportunities. Here are our top ten steps to maximising your online growth. 1. Set a goal that works for

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Google Audiences
Advanced
Jess Cosgrove

How To Effectively Utilise Google Ads Audiences

Google gives you access to a number of audiences which can be used to help optimise your campaigns. However, it is important to effectively utilise Google Ads audiences, specific to your goals. Do you want to reach new people based on their interests? Or do you want to target based

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Benefits Of Google Ads
Fundamentals
Jess Cosgrove

The Hidden Benefits Of Google Ads For Retailers

If you are an e-commerce retailer that has advertised online, you most likely know the main benefit of Google Ads is that it provides clear returns: you can see how much you spend; how much revenue you have made online from this spend and then calculate the efficiency of this.

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News
Jess Cosgrove

Google Shopping Announcement – Free Listings in the Shopping Tab

Today Google announced free Google Shopping listings. What it is – free organic listings on Google shopping which will be available only in the Google Shopping tab on google.com (not the Google search homepage). This will power a larger comparison engine of products within the Shopping tab exclusively.   Your paid Shopping ads will continue to serve within this tab

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Advanced
Jess Cosgrove

Reasons Why You Have A Google Reporting Discrepancy

If you are running advertising through Google Ads, you have probably noticed reporting discrepancies between Google Ads and Google Analytics. If you do not understand these discrepancies and what can cause them, it can lead to frustration and ultimately a misunderstanding when it comes to the performance of your advertising

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Intermediate
Jess Cosgrove

Google Ads Budget: When Should I Increase or Decrease?

Recently, Dynamic Creative has been getting many questions from clients regarding when they should be increasing or decreasing Google Ads budgets. Our answer to these questions always comes back to: Your goals or KPIs (Key Performance Indicators); and The current market opportunities This blog goes through reasons why you should

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Google Advertising During COVID-19
Fundamentals
Jess Cosgrove

Google Advertising During COVID-19

If you own or run a retail business you may be looking for options on how to maintain sales and market share during this period of uncertainty. Creating, maintaining and optimising Google Advertising during COVID-19 may just be the answer you are looking for… Create Google Advertising During COVID-19 Whilst

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Google Display Banners
Intermediate
Jess Cosgrove

Google Display Banners – Why Do They Look Like That?

We are regularly asked questions from customers about their Google display banners and how or where they are shown across the Google Display Network. Common questions we are asked include: Can we remove the layout red tag that shows “price drops” and “hot items”? Can we align the Google display

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Fundamentals
Jess Cosgrove

Google Ad Formats, What Should You Use

Many people ask us why they should be advertising online, what Google ad formats they should be using and what the difference is between them. If you’re also asking these questions, read on. Importance of online advertising Online advertising is critical to the success of a business with a website,

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Bathware Direct
Case Study
Jess Cosgrove

COVID-19 Online Retail Case Study

Online sales during a coronavirus (COVID-19) outbreak The coronavirus outbreak is weighing heavily on the Australian economy, with many brands closing retail stores, people working from home and unemployment drastically increasing. Our approach, in online marketing, is to maintain flexibility and push where there are gains in revenue for businesses

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Dynamic Remarketing
Fundamentals
Jess Cosgrove

Dynamic Remarketing – Its Now Free With Smart Shopping

What Is Dynamic Remarketing? Remarketing is commonly known as a way to re-engage with people who have previously visited your website, or used your mobile app. Dynamic remarketing is a more advanced version of this, allowing you to show ads that contain images of the specific products or services these

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man buys from e-commerce ready website
Fundamentals
Jess Cosgrove

e-Commerce Ready Website. What You Need To Know

e- Commerce Ready? Online retail is growing in Australia. So far in 2020, revenue from e-Commerce has already increased by 10% year on year. Given the current retail conditions, this number is only expected to rise. Whether they have an existing website or not, it’s never been more important for

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Keywords for Google Ads
Intermediate
Jess Cosgrove

Keywords For Google Ads -How To Easily Find The Best

Sourcing the right keywords is crucial to ensure your Google Ads are served to the right person. Poorly chosen keywords will not only result in minimal traffic to your website, but also can be costly. Finding the best keywords for Google Ads can be done through your own research, as

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Intermediate
Jess Cosgrove

Merchant Center Disapprovals & Simple Ways To Fix

If you want to advertise your products online, your Merchant Center disapprovals must be kept to a minimum or your ads will not be eligible to serve. If you don’t have a feed, don’t worry, we can help you with our Google Shopping Feed management. This blog will aim to

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Advertise On Your Own Brand
Intermediate
Jess Cosgrove

Advertise My Brand, Should I? Yes, Absolutely Yes!

Should I advertise my brand is a common question. We often get objections from our customers about their need to advertise on search terms that contain their brand name. On the surface it makes sense to question why you should pay for traffic that you feel you might get organically

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Why You Should Never google your Own Business
Intermediate
Jess Cosgrove

Google Yourself ? Here Is How It Can Harm Your Ad Campaign

As an e-commerce retailer there’s often a temptation Google yourself to see if  your search campaigns are working. However, to Google yourself may harm your paid advertising.  On top of this, what you see may not be a fair reflection of how often your ads are showing. So here are

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New Campaign Structures For Flights
News
Jess Cosgrove

New Ad Campaign Structures For Flights [Ad Platform Update]

January 14th 2020. The latest release for the Dynamic Creative Ad Platform gives us the ability to create new and improved standardised Google Ads campaign structures for Flights. Dynamic Creative has released a ‘Flights vertical scheme’, allowing for the creation of new flight and travel ad campaigns directly within our

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Cost of Google Ads
Intermediate
Jess Cosgrove

Cost Of Google Ads, Practical Ways To Save Money

Cost Of Google Ads too high? Running campaigns in Google Ads can become quite costly if you are not running your campaigns with Google’s best practices in mind.  To cut the cost of Google Ads you must make your ad more relevant. The more relevant your ads are to a

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What Are Dynamic Search Ads?
Intermediate
Jess Cosgrove

Dynamic Search Ads (What And How To Actually Set Them Up)

What Are Dynamic Search Ads?  Dynamic Search Ads (DSAs) are an ad format available in Google Ads that allow advertisers to find customers searching on Google for precisely what the advertiser offers. They are ideal for advertisers with a well developed website or websites with a large inventory. This is

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Merchant Center Supplemental Feeds
Advanced
Jess Cosgrove

Merchant Center Supplemental Feed – How & When To Use Them

To add your products to Google Shopping, you need a Google Shopping feed and possibly a Merchant Center supplemental Feed. A Google Shopping feed is a collection of your website’s products and relevant product information. If you don’t already have a feed, don’t worry, you can get started with our

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Search Attribution
Advanced
Jess Cosgrove

Attribution Models In Google Ads (What & How)

What Are Attribution Models In Google Ads?  A consumer’s path to purchase is often not a simple one. Before making their purchase, a customer will most likely do multiple searches in Google and interact with more than one of your ads. Attribution models in Google Ads allow you to choose

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Mannys
Case Study
Jess Cosgrove

Growing Business With Online Advertising: Case Study

“Dynamic Creative not only achieved our essential 10:1 goal, they maintained it at higher ad spends. On the back of these results, we’ve been able to open 3 new stores across Australia.” Mannys – Luke Bowditch | Marketing The Objective Mannys is an independent musical instrument and equipment store. With

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Single Keyword Ad Groups
Advanced
Jess Cosgrove

Single Keyword Ad Groups – SKAGS – They Do Work

There’s a recurring myth among advertisers that Single Keyword Ad Groups are an outdated advertising structure. Single Keyword Ad Groups, or SKAGs, do still have their benefits, you’ve just got to know when to use them. What is a Single Keyword Ad Group In recent years, SKAGs have become the

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When Should You Have Multiple Smart Shopping Campaigns
Intermediate
Jess Cosgrove

When Should You Have Multiple Smart Shopping Campaigns?

Google’s Smart Shopping best practices often include splitting out your products into multiple Smart Shopping campaigns; but is that always the best practice and if so, why? To understand the logic behind Google’s recommendation to split your products into multiple campaigns you have to look at the goal of your

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Google Shopping Feed Requirements
Intermediate
Jess Cosgrove

Google Shopping Feed Attributes – What You Need To Know

This blog will look at Google Shopping Feed attributes & requirements, if you don’t already have a Google Shopping feed, we can help you get started with our Google Shopping Feed Management. There are many different attributes and requirements that are available to you in your Google Shopping Feed. Ultimately,

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You Have Google Smart Shopping, Now What?
Intermediate
Jess Cosgrove

Google Smart Shopping, You Have It – Now What?

With advances in Google’s Smart Bidding, it’s becoming easier for online retailers to put all of their eggs in the Google Smart Shopping basket. Don’t do that. Doing so has its benefits and its pitfalls. Google Smart Shopping takes advantage of Google’s Machine Learning to help reach more shoppers looking

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What is a Google Feed?
Fundamentals
Jess Cosgrove