Author: Frank Grasso

Setting A Goal For Your Digital Advertising

Ask any business owner or CEO if they want to grow their business and they will ask you if it’s a loaded question. They will always say yes to the question of growth, it’s their job to grow revenue and increase profits. Ask the same person what the goal of digital advertising is and they will tell you that they want more sales or sales leads either in-store or online. All of these equate to revenue. Isn’t ROAS the goal of digital advertising? No it is not. Make ROAS the goal and you will restrict growth opportunity.  ROAS (return on ad spend) and CPA (cost per acquisition) are both KPIs (key performance indicators). KPIs are a very useful way to determine how effective your digital advertising spend is tracking towards your revenue goal. Targeting[…]

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