Online advertising blog - learning and information

Navigating your way through online advertising information is difficult.   Where to start, how to grow, technical issues and how to solve them, the list is long.  

Shopping Showcase
Intermediate
Lucinda Irvine-Baldock

How Showcase Shopping Can Boost Your Results

Showcase Shopping ads allow users to explore your brand or products. They can bring another dimension to your Google Shopping ad campaigns. This blog aims to explain what Showcase Shopping ads are and help you identify the benefits they could bring to your Google Ads account. What Are Showcase Shopping

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Competition in eCommerce
Fundamentals
Luc Thomas

Beat The Competition In eCommerce With Google Ads

It’s easier than ever to start an eCommerce store. There are apps and plugins that can take care of just about anything you need. While that can mean that it’s easier to succeed online, it also means that there is more competition in eCommerce. So what can your eCommerce business

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Using Google Ads Data To Improve Revenue
Intermediate
Luc Thomas

Google Ads Data That Will Improve Your Revenue

What is Google Ads data and why is it useful? Data makes up everything we do and influences every decision we make, this is no different in online advertising. Data in this context is a method of communication. There are different ways in which data can communicate the performance of

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Intermediate
Tiffany Le

Conversion Delay May Be Your Answer To Performance Drops

What is conversion delay? When viewing your Google Ads Shopping or Search performance you may notice that the most recent days seem lower than usual. However, don’t sweat just yet, your account may be experiencing what Google calls “conversion delay” or “conversion lag”. If you are using an attribution model

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Fundamentals
Lucinda Irvine-Baldock

How To Write The Best Ad Copy For Google Ads

If you want to beat your competitors through Google Search Ads you’ll need to ensure that your ad copy is up to scratch. Optimised ad copy will encourage clicks, boost your expected click-through-rate, improve your overall quality score and lead to more sales at a lower cost. When writing ad

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Fundamentals
Lucinda Irvine-Baldock

Advertise In Google And Help Your Organic Traffic

At Dynamic Creative we are often asked by our customers about paid versus organic traffic and how to measure these sources. People sometimes refer to these avenues as if they are in competition with each other! However, we much prefer to discuss these sources using an overarching strategy, where they

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Fundamentals
Callum Morris

Replatforming Your Website & What You Should Consider

So, you’re thinking about replatforming your website? This is a decision that can have major impacts on your online business. Before committing to re-platforming however, there are a number of things that you should consider. Why Are You Replatforming Your Website? The first and most important question to ask yourself

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Fundamentals
Tiffany Le

Youtube Advertising 101: What Are Video Campaigns?

At Dynamic Creative we believe in a reverse funnel approach to digital advertising. We want to get sales “in the door” or “through your shopping cart” via Shopping then Search Ads. From there, it’s about prospecting for out of market customers through display and video ads. Therefore, we believe Youtube

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Intermediate
Tiffany Le

Discovery Ads Now Available Globally, So What Are They?

In 2019 Google introduced a new Google Ads campaign type called Discovery Ads that was only available to selected advertisers. As of April 2020, Discovery Ads became available for all advertisers. This was to help advertisers reach up to 2.8 billion customers across Google feeds. As you are probably aware,

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Google Search
Intermediate
Morgan Schulz

What is Google Quality Score and Why Does it Matter?

What is Quality Score? Quality Score is defined by Google as an estimate of the quality of your ads. It is reported for each of your keywords based on the quality of the ads and the landing pages that triggered them. Quality Score is an aggregated estimate of how well

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How To Advertise On Google
Fundamentals
Luc Thomas

How to Advertise on Google: 3 Ways to Start

If you want to be found by people searching for your products, you need to be advertising on Google. Unlike other platforms, Google allows you to show your products to people in the market for what you sell. If you’ve already tried Facebook marketing you’ll know that you don’t always

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Fundamentals
Lucinda Irvine-Baldock

How To Get More Customers With Google Ads

If you are looking to grow your business you should be aiming to get more customers through your online channel. More customers can lead to more sales and higher revenue for your business. Google Ads is considered the de facto leader in online advertising for a reason! It can provide

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News
Tiffany Le

New Free Google Tool: Rising Retail Categories

Google has now released their free ‘Rising Retail Categories’ tool to help make sense of the unpredictable market changes and consumer behaviour many businesses have faced amid the coronavirus pandemic. The Rising Retail Categories tool is interactive, and shows you what the fast-rising retail categories are in Google Search. It

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Case Study
Lucinda Irvine-Baldock

Growing Ethical, Sustainable Business: A Zero Waste Hero

“Since we started with Dynamic Creative, we were able to turn our start up into a profitable business and grow it. Their customer service is outstanding and I love their personal approach.” – Ellie Degraeve (Owner) Go For Zero are an Australian born, Queensland based, small business start-up, fronted by

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Google Ads Professional
Fundamentals
Morgan Schulz

9 Reasons Why You Need A Google Ads Professional

In today’s world, people can easily and quickly become an ‘expert’ at anything after a few Google searches or YouTube videos. However, here are 9 reasons why you need a Google Ads professional to run you Google Ads campaigns. 1. Google is constantly changing Google has over 120,000 employees, from

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Expected Click-Through Rate
Intermediate
Luc Thomas

How to Improve Your Expected Click-Through Rate

What is Expected Click Through Rate? Expected click-through rate is one of the three elements of a Google Search ads keyword’s quality score. Along with landing page experience and ad relevance, a high expected click-through rate will improve the quality of your advertising, lowering your costs. Click through rate details

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Intermediate
Tiffany Le

What is Ad Relevance and How Can You Improve It?

Ad relevance is a keyword status that describes how well your keyword matches with your ads. Think about it this way, if a potential customer searches for your keyword and sees your ad, would your ad match their search? Ad relevance is also one of the three factors that make

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Landing Pages
Intermediate
Lucinda Irvine-Baldock

How To Create The Ultimate Landing Page Experience

Your landing page is the URL people land on after they click your ad. Google analyses this page through automated and human processes. Google Ads then uses landing page experience as a measure to let you know how well your website gives people what they are looking for after they

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Online Growth
Case Study
Tiffany Le

Delivering strong online growth for retailers during COVID-19

Through this time of uncertainty, Dynamic Creative has noticed a trend where established online retailers are seeing strong online growth during COVID-19 as more and more customers are looking to go online to buy. Dynamic Creative customers in industries such as homeware, fashion, electronics, and furniture (to name a few)

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Maximising Online Growth
Fundamentals
Luc Thomas

10 Things You Need To Know To Maximise Online Growth

Growing your business online can be a difficult and timely process particularly given current circumstances. But through effective and efficient advertising you can speed up the process and maximise your growth opportunities. Here are our top ten steps to maximising your online growth. 1. Set a goal that works for

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Google Audiences
Advanced
Lucinda Irvine-Baldock

How To Effectively Utilise Google Ads Audiences

Google gives you access to a number of audiences which can be used to help optimise your campaigns. However, it is important to effectively utilise Google Ads audiences, specific to your goals. Do you want to reach new people based on their interests? Or do you want to target based

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Benefits Of Google Ads
Fundamentals
Elle Hackett

The Hidden Benefits Of Google Ads For Retailers

If you are an e-commerce retailer that has advertised online, you most likely know the main benefit of Google Ads is that it provides clear returns: you can see how much you spend; how much revenue you have made online from this spend and then calculate the efficiency of this.

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News
Frank Grasso

Google Shopping Announcement – Free Listings in the Shopping Tab

Today Google announced free Google Shopping listings. What it is – free organic listings on Google shopping which will be available only in the Google Shopping tab on google.com (not the Google search homepage). This will power a larger comparison engine of products within the Shopping tab exclusively.   Your paid Shopping ads will continue to serve within this tab

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Advanced
Morgan Schulz

Reasons Why You Have A Google Reporting Discrepancy

If you are running advertising through Google Ads, you have probably noticed reporting discrepancies between Google Ads and Google Analytics. If you do not understand these discrepancies and what can cause them, it can lead to frustration and ultimately a misunderstanding when it comes to the performance of your advertising

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Intermediate
Tiffany Le

Google Ads Budget: When Should I Increase or Decrease?

Recently, Dynamic Creative has been getting many questions from clients regarding when they should be increasing or decreasing Google Ads budgets. Our answer to these questions always comes back to: Your goals or KPIs (Key Performance Indicators); and The current market opportunities This blog goes through reasons why you should

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Google Advertising During COVID-19
Fundamentals
Lucinda Irvine-Baldock

Google Advertising During COVID-19

If you own or run a retail business you may be looking for options on how to maintain sales and market share during this period of uncertainty. Creating, maintaining and optimising Google Advertising during COVID-19 may just be the answer you are looking for… Create Google Advertising During COVID-19 Whilst

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Google Display Banners
Intermediate
Morgan Schulz

Google Display Banners – Why Do They Look Like That?

We are regularly asked questions from customers about their Google display banners and how or where they are shown across the Google Display Network. Common questions we are asked include: Can we remove the layout red tag that shows “price drops” and “hot items”? Can we align the Google display

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Fundamentals
Morgan Schulz

Google Ad Formats, What Should You Use

Many people ask us why they should be advertising online, what Google ad formats they should be using and what the difference is between them. If you’re also asking these questions, read on. Importance of online advertising Online advertising is critical to the success of a business with a website,

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Bathware Direct
Case Study
Elle Hackett

COVID-19 Online Retail Case Study

Online sales during a coronavirus (COVID-19) outbreak The coronavirus outbreak is weighing heavily on the Australian economy, with many brands closing retail stores, people working from home and unemployment drastically increasing. Our approach, in online marketing, is to maintain flexibility and push where there are gains in revenue for businesses

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Dynamic Remarketing
Fundamentals
Jess Cosgrove

Dynamic Remarketing – Its Now Free With Smart Shopping

What Is Dynamic Remarketing? Remarketing is commonly known as a way to re-engage with people who have previously visited your website, or used your mobile app. Dynamic remarketing is a more advanced version of this, allowing you to show ads that contain images of the specific products or services these

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man buys from e-commerce ready website
Fundamentals
Luc Thomas

e-Commerce Ready Website. What You Need To Know

e- Commerce Ready? Online retail is growing in Australia. So far in 2020, revenue from e-Commerce has already increased by 10% year on year. Given the current retail conditions, this number is only expected to rise. Whether they have an existing website or not, it’s never been more important for

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Keywords for Google Ads
Intermediate
Lucinda Irvine-Baldock

Keywords For Google Ads -How To Easily Find The Best

Sourcing the right keywords is crucial to ensure your Google Ads are served to the right person. Poorly chosen keywords will not only result in minimal traffic to your website, but also can be costly. Finding the best keywords for Google Ads can be done through your own research, as

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Intermediate
Dimitrios Tragos

Merchant Center Disapprovals & Simple Ways To Fix

If you want to advertise your products online, your Merchant Center disapprovals must be kept to a minimum or your ads will not be eligible to serve. If you don’t have a feed, don’t worry, we can help you with our Google Shopping Feed management. This blog will aim to

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Advertise On Your Own Brand
Intermediate
Luc Thomas

Advertise My Brand, Should I? Yes, Absolutely Yes!

Should I advertise my brand is a common question. We often get objections from our customers about their need to advertise on search terms that contain their brand name. On the surface it makes sense to question why you should pay for traffic that you feel you might get organically

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Why You Should Never google your Own Business
Intermediate
Luc Thomas

Google Yourself ? Here Is How It Can Harm Your Ad Campaign

As an e-commerce retailer there’s often a temptation Google yourself to see if  your search campaigns are working. However, to Google yourself may harm your paid advertising.  On top of this, what you see may not be a fair reflection of how often your ads are showing. So here are

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New Campaign Structures For Flights
News
Luc Thomas

New Ad Campaign Structures For Flights [Ad Platform Update]

January 14th 2020. The latest release for the Dynamic Creative Ad Platform gives us the ability to create new and improved standardised Google Ads campaign structures for Flights. Dynamic Creative has released a ‘Flights vertical scheme’, allowing for the creation of new flight and travel ad campaigns directly within our

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Cost of Google Ads
Intermediate
Olivia Poole

Cost Of Google Ads, Practical Ways To Save Money

Cost Of Google Ads too high? Running campaigns in Google Ads can become quite costly if you are not running your campaigns with Google’s best practices in mind.  To cut the cost of Google Ads you must make your ad more relevant. The more relevant your ads are to a

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What Are Dynamic Search Ads?
Intermediate
Tiffany Le

Dynamic Search Ads (What And How To Actually Set Them Up)

What Are Dynamic Search Ads?  Dynamic Search Ads (DSAs) are an ad format available in Google Ads that allow advertisers to find customers searching on Google for precisely what the advertiser offers. They are ideal for advertisers with a well developed website or websites with a large inventory. This is

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Merchant Center Supplemental Feeds
Advanced
Luc Thomas

Merchant Center Supplemental Feed – How & When To Use Them

To add your products to Google Shopping, you need a Google Shopping feed and possibly a Merchant Center supplemental Feed. A Google Shopping feed is a collection of your website’s products and relevant product information. If you don’t already have a feed, don’t worry, you can get started with our

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Search Attribution
Advanced
Tiffany Le

Attribution Models In Google Ads (What & How)

What Are Attribution Models In Google Ads?  A consumer’s path to purchase is often not a simple one. Before making their purchase, a customer will most likely do multiple searches in Google and interact with more than one of your ads. Attribution models in Google Ads allow you to choose

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Mannys
Case Study
Tiffany Le

Growing Business With Online Advertising: Case Study

“Dynamic Creative not only achieved our essential 10:1 goal, they maintained it at higher ad spends. On the back of these results, we’ve been able to open 3 new stores across Australia.” Mannys – Luke Bowditch | Marketing The Objective Mannys is an independent musical instrument and equipment store. With

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Single Keyword Ad Groups
Advanced
Luc Thomas

Single Keyword Ad Groups – SKAGS – They Do Work

There’s a recurring myth among advertisers that Single Keyword Ad Groups are an outdated advertising structure. Single Keyword Ad Groups, or SKAGs, do still have their benefits, you’ve just got to know when to use them. What is a Single Keyword Ad Group In recent years, SKAGs have become the

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When Should You Have Multiple Smart Shopping Campaigns
Intermediate
Luc Thomas

When Should You Have Multiple Smart Shopping Campaigns?

Google’s Smart Shopping best practices often include splitting out your products into multiple Smart Shopping campaigns; but is that always the best practice and if so, why? To understand the logic behind Google’s recommendation to split your products into multiple campaigns you have to look at the goal of your

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Google Shopping Feed Requirements
Intermediate
Luc Thomas

Google Shopping Feed Attributes – What You Need To Know

This blog will look at Google Shopping Feed attributes & requirements, if you don’t already have a Google Shopping feed, we can help you get started with our Google Shopping Feed Management. There are many different attributes and requirements that are available to you in your Google Shopping Feed. Ultimately,

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You Have Google Smart Shopping, Now What?
Intermediate
Luc Thomas

Google Smart Shopping, You Have It – Now What?

With advances in Google’s Smart Bidding, it’s becoming easier for online retailers to put all of their eggs in the Google Smart Shopping basket. Don’t do that. Doing so has its benefits and its pitfalls. Google Smart Shopping takes advantage of Google’s Machine Learning to help reach more shoppers looking

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What is a Google Feed?
Fundamentals
Luc Thomas

What is a Google Shopping Feed?

Put simply, to add your products to Google Shopping, you need a Google Shopping feed. A Google Shopping feed is a collection of your website’s products and relevant product information. It organises your website’s product data in a readable format ready to connect with Google Ads. Find out how we

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how to set up google search campaigns
Fundamentals
Luc Thomas

How to Set Up Google Search Campaigns for Success

How to Set Up Google Search Campaigns for Success   Google Search campaigns are not new, they’ve been helping businesses advertise for over 20 years and change, here is how to set up Google Search campaigns. Whether it be through ad formats, single keyword ad groups, bidding strategies or campaign

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How to set up Google Shopping ads
Fundamentals
Luc Thomas

How To Set Up Google Shopping Ads

This blog will go through everything you need to know about how to set up Google Shopping ads. So, the first thing you’ll need to know about how to set up Google Shopping ads is how to add products to Google Shopping with a Google Shopping feed. How to Set

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What are Google Shopping Ads?
Fundamentals
Luc Thomas

What Are Google Shopping Ads & What Do They Look Like?

Google Shopping ads are the fastest growing format in e-commerce advertising. They allow you to show your products at the top of Google search results for search terms relevant to your products. Google Shopping ads direct users to your product specific landing pages. There they can find more information about

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What are Google Smart Shopping Campaigns
Fundamentals
Luc Thomas

What Are Google Smart Shopping Campaigns?

Google Smart Shopping campaigns are a combination of Google Shopping and display campaigns that utilise the power of Machine Learning. Standard Google Shopping ads allow you to show product ads at the top of Google search results for terms relevant to your products. Smart Shopping campaigns use automated bidding and

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revenue: the only goal of digital advertising
Fundamentals
Frank Grasso

Setting A Goal For Your Digital Advertising

Ask any business owner or CEO if they want to grow their business and they will ask you if it’s a loaded question. They will always say yes to the question of growth, it’s their job to grow revenue and increase profits. Ask the same person what the goal of

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Benefits of Google Shopping – 7 Great Reasons

There are many and varied benefits of Google Shopping. Google Shopping ads are the best ad format for getting your website found by people searching for the products that you sell.  Over the last few years, more than 50% of all Google Ads spend has shifted from traditional text ads to Google

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How To Optimize Smart Shopping Campaigns
Intermediate
Luc Thomas

How To Optimize Smart Shopping Campaigns

Once you’ve created your Google Smart Shopping Campaigns you need to know how to properly optimize them. Read on to find out how best to utilise Google’s Machine Learning and Smart Shopping campaigns. Smart Shopping campaigns push your shopping campaigns to the next level, expanding your reach across the Google

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Create a Dashboard in Data Studio: Free Template
Fundamentals
Luc Thomas

How To Create a Dashboard in Data Studio: Free Template

Why Use This Data Studio Dashboard? It is configured to track return on ad spend as the primary KPI alongside other relevant conversion data Tracks performance on relevant pre conversion metrics as well as geography and device type It is absolutely free to download and use; all you need are

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