Are you seeing an increase in your e-commerce SEO or organic results? Feed-based Google Shopping Tab Free Clicks may be the answer.

SEO Free Clicks Shopping

As you may have heard, this month in Australia, Google released free listings on the Google Shopping Tab. These “SEO” free listings are available to all e-commerce retailers who are eligible to appear in these results at no cost to them. Do note, however, that paid ads will continue to show on the main search page and on the Shopping tab above the free listings.

As a result of this release, you may have noticed that your SEO or organic channel performance has increased, whether that’s clicks, transactions or revenue. This increase in performance may be due to free clicks from the Shopping tab. These free clicks would not be possible without a Google Shopping feed which is connected and managed in your Google Merchant Center.

What do free clicks look like in the shopping tab?

Here is an example of paid shopping ads vs. free shopping ads.

SEO Google Shopping Free Clicks

As you can see, the top section of the Google Shopping tab is reserved for paid Shopping ads. You will only show here if you are running Google Shopping Ads through Google Ads (PPC/paid advertising).

Below the paid shopping ads are the free ads on the Shopping tab. For clients and retailers who are already existing Merchant Center users and running Google Shopping (paid clicks) and if you’ve already opted into surfaces across Google programs (done through Google Merchant Center), you will be eligible to show for free clicks.

Reporting on SEO Google Shopping Free Clicks

You can view how many free clicks you are receiving in the Google Merchant center.
To do this, log into Google Merchant Center > Overview > and scroll down until you see the following:

SEO Google Shopping Free Clicks

As you can see, free clicks are reported on the right side. For this client, they have consistently achieved over 400 free clicks over the last few days!

If you use Google Analytics for reporting, these free clicks will be attributed under ‘google/organic’ not ‘google/cpc’ or ‘paid search”.

Optimising “SEO Google Shopping Feed”

Optimising free clicks on the Shopping tab is not the same as making optimisations to your website to improve your SEO. Instead, it is about ensuring that your Google Shopping feed is up to date with your inventory, has all the relevant information (product title, description, product attributes etc) and managing your disapprovals.

In summary…

As mentioned, for current advertisers running Google Shopping, it means paid campaigns can now be augmented with free listings. Existing users of Merchant Center and Shopping ads don’t have to do anything to take advantage of the free listings.

For those looking to get started, Google has named Dynamic Creative as a key partner in helping merchants manage their products and inventory. We will help you connect your eCommerce store to Google Merchant Center and get free exposure to millions of people who go to the Google Shopping tab every day – no coding required.

Get started here or reach out to us with any questions you might have.

Are you seeing an increase in your e-commerce SEO or organic results? Feed-based Google Shopping Tab Free Clicks may be the answer.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Google launched free product listings which requires a feed to get relevant traffic to your website. 

Use FeedOps to get products listed in Google for Free.

Share on facebook
Share on twitter
Share on linkedin

More Posts

Cyber Weekend Review

Cyber Weekend Review & Takeaways

Cyber Weekend is one of the biggest weekends of the year for online retail businesses. This year in particular was crucial for businesses that were forced to adapt to online shopping due to Covid-19. Businesses that use our retail ads management services were no different. Read our results and takeaways below. Cyber Weekend Predictions Leading

cyber weekend

Get Your Online Advertising Ready for Cyber Weekend

Are you prepared for Black Friday and Cyber Monday this year? As an online retailer you should be looking to get your online advertising ready for Cyber Weekend. Cyber weekend provides retailers with a significant increase in online traffic across many industries. It is also important to consider the coronavirus’ affect on online retail and


Download the ultimate guide to Google Shopping Ads

Ultimate Guide To Google Shopping 2020

Download our FREE Guide to Google Shopping to learn the basics of Google Shopping Feeds and Ads all the way through to optimisation techniques and best practices