5 Most Common Google Merchant Center Errors and How to Fix Them

Merchant Center Errors

Google product listings (whether they be the new unpaid organic listings or through paid Google shopping campaigns) are important to any online retailer. However, setting them up can be complicated and frustrating when dealing with Google Merchant Center errors, disapprovals and warnings.

We work with Google Merchant Center for Google shopping on a daily basis. Therefore, we understand the complexity of Google’s policies and the obstacles that Merchants have to overcome to advertise on Google.

We have put together the following list of the 5 most common Google Merchant Center errors, disapprovals and warnings that we see for our customers and how you can go about resolving them.

Website Not Verified and/or Claimed

The most common error we see when merchants are setting up their Google Merchant Center is ‘Website Not Verified and/or Claimed’. Google requires merchants to verify and claim their website url. This is to show Google that you are the authorised owner of the website and associates that website with your Merchant Center.

How to Fix:

To resolve this error, you will need to go to your Google Merchant Center Account and first verify your website before claiming it. To verify your website, you will have the choice of the following 4 different methods; Google Analytics, Google Tag Manager, HTML Tag, HTML File Upload.

Once the website is verified, you will be able to click ‘claim’ in Google Merchant Center to claim the website. Please note that the user who verifies the website, will need to be the one who also claims it.

Missing Value [Shipping]

Another common Merchant Center error we come across is Missing Value [Shipping]. This usually indicates that shipping costs have not been included in the feed or configured in Google Merchant Center.

Google requires merchants to supply shipping/delivery costs that match the costs that you charge on your website. This is then shown on the product listing to help users to determine which product they want to click on.

How to Fix:

To resolve this error, you will need to set up a delivery service in Google Merchant Center. Delivery services can be set up for all products or a select group of products. When setting up the delivery cost, Google provides the following options:

  • Fixed Rate – Use this if you charge a fixed delivery price
  • Carrier rate (AU, DE, UK and US only) – Use this option to select a common carrier-calculated rates
  • Percentage of order total – Use this option to charge based on a percentage of the order cost
  • Link subtable (add three or more dimensions) – Use this option if you charge based on three or more dimensions
  • Products that can’t be delivered – Use this option to flag products that can’t be delivered
  • Delivery zones (AU, FR and US only) – Use this option if you charge based on location/postcodes

You will also need to provide details around delivery times and cut off dates.

Once you have set up your delivery service/s, we recommend going to Products > All Products to check that the delivery costs (and tax rate) have been calculated correctly.

Pending Initial Review

When you are first setting up your Google Merchant Center, you may come across a disapproval for ‘Pending Initial Review’.

Google has many policies in place to ensure that users have a safe and positive experience when visiting Google and their partner sites. When you first submit your products in Google Merchant Center, your items and website will go under a review to make sure they meet Google’s requirements.

How to Fix:

This review process can take up to 3 business days to be completed. Therefore, if you are seeing this error, please allow enough time for Google to complete their review.

Once their review is completed, if your products meet the requirements, then they will be approved and eligible to serve in Shopping ads. If you do not meet the requirements, your account will be suspended and you will receive a notification email with further details.

Violation of Shopping Ads Policy

If you are seeing any Merchant Center disapprovals for ‘violation of shopping ads policies’ then your products are likely not meeting the requirements of one of Google’s shopping ads policies.

Google’s shopping ads policies cover four broad areas:

Shopping Ads Policy

How to Fix:

We would recommend reviewing any products that are being flagged as ‘violation of shopping ads policies’ and ensure they meet all of Google’s requirements.

After reviewing, if you do not believe your products are in violation of the policy, then we recommend reaching out to Google Support to review.

Unavailable mobile or desktop landing page

Google check products that are submitted to Google Merchant Center to ensure that they are accessible for all users. If your products are being flagged as ‘unavailable for mobile landing page’ or ‘unavailable for desktop landing page’ then this means that Google was unable to access the landing page.

Google will disable products that are unavailable as is it both a bad user experience and a bad return on your ad spend.

How to Fix:

To resolve this issue, you will need to identify what is causing your landing page to be unavailable and then fix this. It is important that all landing pages are accessible from any device, location or browser.

Google provides a URL inspection tool so that you are able to test your current configuration to help identify the issue.

Once you have resolved the issue, you will need to re-upload your products in Google Merchant Center.  The errors that you see should disappear within a couple of days.

How Can Dynamic Creative Help?

As mentioned, we work with Google Merchant Center on a daily basis. This helps give us the skills and ability to work with you to identify and resolve any disapprovals or errors.

Our FeedOps software checks your Merchant Center everyday flagging any errors and categories by importance. We will then work with you to resolve these errors. You can get started with our Feed Ops tool by booking a meeting.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Use FeedOps to get products listed in Google for Free.

Share on facebook
Share on twitter
Share on linkedin

More Posts

Excellent Service, helped take our business to the next level, thanks Team Dynamic 😃😃
Martin Fleming
Martin Fleming
10. December, 2020.
I have been with Dynamic Creative for a while and have loved every single part of it. Clear communication, respond fast and great results. We used to be with another company and since partnering with Dynamic Creative, we doubled our return on investment. I would definitely recommend them. Ellie
Elien Degraeve
Elien Degraeve
9. December, 2020.
We have been working with CD since March – the move worked seamlessly and results are excellent with big sales growth. I work with an Account Manager when required and that has been a great support for making decisions on the Account. We are very pleased with our move to CD.
Manta Surf Co.
Manta Surf Co.
8. December, 2020.
Lucinda has been amazing to work with. She closely monitors the account, provides updates, and optimises where necessary to achieve our set goals. Communication is clear and fast. Would highly recommend working with her and Dynamic Creative!
Georgia Gwyn
Georgia Gwyn
7. December, 2020.
I have worked with Dynamic Creative for the past 9 months and they are a wonderful team to work with!! They have a clear understanding of our goals and have helped strategize, execute, and fine tune our campaigns in effort to reach them. Always professional, always responsive and always knowledgeable.
Olivia DiCapua
Olivia DiCapua
9. November, 2020.
Great service and friendly staff. Professional and reliable online markteting skills. Always helpful whenever there is a problem.
26. October, 2020.
I highly recommend Dynamic Creative. The team is results driven and is always happy to help. Tiff is very professional and great to work with.
Mathilde POLLIER
Mathilde POLLIER
8. October, 2020.
I have found Dynamic Creative to be very helpful and integral to our online business. They have helped us achieve amazing online sales and are now a must have investment for our business and we look forward to sharing a long and profitable relationship.
Evan Jones
Evan Jones
29. September, 2020.
Our company has been working with Dynamic Creative for many years across several markets. The team has always shown great initiative and action towards our goals. Clear communication, fast response and overall a pleasure to work with. Lucinda, as well as the team, is a great professional who puts real care and understanding into her work.
Kantar Profiles
Kantar Profiles
24. September, 2020.
As the Marketing Manager of two large retail brands, I have been a client of Dynamic Creative’s for three years. We initially started by trialling the smaller of our two brands with them, and based on the results transitioned the balance of our business from another provider across to DC. The tech that they use is smart, efficiently delivery traffic and returns (ROAS) well beyond our targets. We are a growing business, with changing needs, even more so right now (2020). As our needs change, DC has been nimble and worked with us to modify our advertising to take advantage of various opportunities. Communication with my account manager Tiff is excellent, as with access to the wider team (all very friendly and pleasant to work with). They are quick to respond to requests, address any concerns and provide advice on best practices, often going the extra mile to help me find creative solutions. We are delighted with what we have achieved together and happily continue our partnership. Recommended.
Luke Bowditch
Luke Bowditch
23. September, 2020.

Dynamic Creative advertising platform operates both RQmedia and FeedOps. 

Copyright 2021 © All rights reserved


Get the latest blogs and papers sent to your inbox


Download the ultimate guide to Google Shopping Ads