Blog

cyber weekend

Get Your Online Advertising Ready for Cyber Weekend

Are you prepared for Black Friday and Cyber Monday this year? As an online retailer you should be looking to get your online advertising ready for Cyber Weekend. Cyber weekend provides retailers with a significant increase in online traffic across many industries. It is also important to consider the coronavirus’ affect on online retail and

Google Merchant Center Disapprovals

More Google Merchant Center Errors and How to Fix Them Part 2

Google product listings (whether they be the new free listings or through paid Google shopping campaigns) are important to any online retailer. However, setting them up can be complicated and frustrating when dealing with Google Merchant Center errors, disapprovals and warnings. We work with Google Merchant Center for Google shopping on a daily basis. Therefore,

Merchant Center Errors

5 Most Common Google Merchant Center Errors and How to Fix Them

Google product listings (whether they be the new unpaid organic listings or through paid Google shopping campaigns) are important to any online retailer. However, setting them up can be complicated and frustrating when dealing with Google Merchant Center errors, disapprovals and warnings. We work with Google Merchant Center for Google shopping on a daily basis.

How to Set Up SEO for Google Shopping Organic Listings

What Are Organic Google Shopping listings? Google has recently launched free organic listings on the Google Shopping Tab. Google has extended their Shopping Tab to include free listings, just like on the Google home page. There are still Shopping Ads carousels at the top & bottom of the page with a Free Listings grid in

Smart Display

Making The Most Of Smart Display Ads

Display advertising is a great way to promote brand awareness and other upper funnel marketing goals. Generally display can drive cheaper traffic to your website in a way that is in line with your branding and imaging. However, display ads can have many different creative requirements and types of assets. Smart Display Ads take the

Google Local campaigns

Google Local Campaigns: What Are They And How Does It Work?

Disclaimer: now may not be the time to run Local Campaigns, but something to consider after restrictions ease. Just remember to be safe and follow social distancing rules. Local campaigns are a campaign type that you don’t hear about often. However, if you’re looking to bring customers to your physical shop front, this campaign type

Facebook v Google Attribution

Google vs. Facebook Attribution – Which One Should I Use?

We have many customers that ask us “why doesn’t my Google Analytics and Facebook reporting align?”. The reason is attribution. Google Analytics and Facebook attribute sales in different ways which results in different numbers being reported. This can be confusing and can make it difficult to understand the full extent of your advertising performance. Therefore,

facebook dynamic remarketing

What is Facebook Dynamic Remarketing and What are the Benefits?

What are Facebook Dynamic Remarketing Ads? Facebook Dynamic Remarketing (also known as Dynamic Ads) is similar to Google Dynamic Remarketing Ads. It promotes your product inventory to users who have been on your website previously across the Facebook network. What do Facebook Dynamic Ads look like? Facebook Dynamic Ads look exactly the same as other

Peak Retail Season

Peak Retail Season 2020 Preparation

Peak retail season for most retailers starts anywhere from September or October through to January the following year. This holiday season is crucial for retailers to get right as it usually results in the high point in terms of both traffic as well as sales. Often retailers find this period brings in a disproportionate amount

START SELLING YOUR PRODUCTS ON GOOGLE

Google launched free product listings which requires a feed to get relevant traffic to your website. 

Use FeedOps to get products listed in Google for Free.

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

FREE

Download the ultimate guide to Google Shopping Ads