Featured Case Study
Awarded for Innovation and Excellence
Featured Case Studies
Reach Your Full Market Potential
How we deliver results
We are an Ad Platform
Our customers use us just as they would use a digital ad agency but what sets us apart from the competition is that we are an Ad Platform. Our Advertising Platform is the combination of our patented and proprietary Ad Tech, our engineers, customer success managers, account directors and a strong executive team all working together to help our customers advertise as efficiently and effectively as possible.
Our Team will use our Ad Tech to continuously manage your advertising budget to your goals whilst optimising your campaign to ensure that you are not overpaying to achieve your goal. We optimise your campaign to maximise the efficiency of your advertising budget, then look for growth opportunities to help you grow and scale your business through digital advertising.
About Our Ad Tech
Our Ad Tech is built to execute complex and repetitive daily tasks that are essential to achieving advertising growth and scale. Our Ad Tech reduces the high cognitive load required to manage high-performance ad campaigns, increasing the amount of time our talented team has to work with you, to make sure that we understand your goals and stay aligned as your business evolves.
We Can Help You To
List Your Products in Google Shopping
Our Ad Tech integrates directly with your website to synchronise your product data with Google Merchant Center. This is the first step to get your products in Google
Sell Your Products to People Shopping
We work with you to define your revenue goal. Your goal drives campaign structure and bidding so that your Google Shopping ads are working for your business
Reach The People Searching for What You Sell
We will expand your campaign to reach people that are actively searching for words that relate to your product category or business, people that have visited your site and people that have visited sites similar to yours.
Our Executive Team
Frank Grasso Chief Executive Officer
Over the last 22 years Frank has overseen hundreds of millions of dollars in digital advertising and has worked with some of Australia’s leading brands. Frank is very passionate about Ad Automation, Machine Learning, Artificial Intelligence and making data-driven decisions to solve his customer advertising problems.
Frank has witnessed many evolutions of the industry and has had the privilege to work with many gifted and talented international Googlers, from the early days of getting clicks to the new world of AI and Machine Learning.
Trevor Glen Chief Operating Officer
Trevor has specialised in the development and provision of custom build software applications and systems to business and consumers alike. Trevor started his career as a software engineer before progressing to the development and implementation of strategies to improve operational efficiencies.
As the Chief Operating Officer at Dynamic Creative, Trevor works closely with Founder and CEO, Frank Grasso in developing and managing the Dynamic Creative Ad Platform. Through his background in Software Engineering and experience in operational strategy, Trevor is perfectly placed to ensure the Dynamic Creative Ad Tech is consistently helping eCommerce businesses unlock growth opportunities through their Google Advertising.
Dr Narelle Hutchesson Chief Marketing Officer
Narelle has 28 years professional marketing experience, working across multiple industries in Market Research roles. Narelle has been with Dynamic Creative for almost 10 years in a variety of positions, from Customer researcher, Director of Strategy and now Chief Marketing Officer. At all times, Narelle has had the customer at the heart of all activities and is passionate about driving extreme service quality.
Narelle oversees the account management of the 400+ eCommerce businesses serviced by Dynamic Creative. Narelle strives to ensure that the combined management of Dynamic Creative’s Ad Tech, Google Ads and Machine learning is driving business growth for all of Dynamic Creative’s customers.